3-2 Milestone One
Jennifer Breshears
Southern New Hampshire University
BUS-400 Driving Business Opportunities
Dr. Sandra Dankwa, Ph.D.
January 22, 2023
Costco Wholesale Corporation is well established and continues to see growth annually
in both revenue and memberships. Costco will begin offering a convenient Scan & Go service to
our customers while shopping in store. This service will allow members to scan their items
before they place them in their cart. Once their shopping trip is complete, they can conveniently
and securely pay for their items that have been stored in the app. This option will be beneficial to
our members and will drive up our success now and in the future.
Costco’s mission is “to continually provide our members with quality goods and services
at the lowest possible prices” (Costco Customer Service, n.d.). Cost leadership is Costco’s
strategic plan (Gregory, 2017). The goal of this method is to keep prices as low as feasible. To
further set themselves apart, Costco uses the membership warehouse club business model
(Gregory, 2017). One of the key components that allows Costco to carry out its mission is the
business strategy of the organization. The adoption of the Scan & Go service fits well within the
organization’s mission statement by providing their customers with quality services. This service
