2-2 Harvard Business Review Simulation and Journal
Southern New Hampshire University
Running Head: VALUE CREATION aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa a aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa aa
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From the initial start his business venture, Harsh had a distinct competitive of
edge over other businesses as he started the venture of selling honey with very negligible
start-up costs. Their honey old were from his beehives. used other boss’ He people’s
property to store his hives and the harvested honey as the business grew. He added value
to his operations and products by supplying honey on a lifetime basis for his boss, whose
hives he used initially. also promised a lifetime supply his neighbours whose He to
gardens were used grow and feed the bees. to
The business grew into a larger venture, and Harsh decided resign from his to
regular job focus mpletely on his honey business. The honey business had grown to co
and was paying off well. For example, e income generated from the business grew by th
a tenfold measure just two years. When his children were of age, they went study in to
at colleges and obtained college degrees. After achieving the degrees, they worked the in
honey business company help the father (Kim Mauborgne, 2005). The business to ir &
also garnered a reputation by donating 5% of its annual profits to charities. The company
