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Thejudgedecidedthatthepatentwasinfringedbutchoosenotto
finethedefendantbecauseofrulenumberfourofpatents.
AccordingtoDynamicBusinesslawrulenumberfourstatesthatthe
patentmustbesomethingthatisn'tobvious.Whenyouinteractwith
abusinessthereareseveralavenuesfortheinteractiontohappen;
Yougotothebusinessinperson,thebusinesscomestoyouthrough
asalespersonoryouinteractthroughamedium(internet,phoneor
etc).Theplaintiffarguedthatshecameupwiththeideato
rememberingaclient.Lookingatherpatentfromanother
perspective,theplaintiffissuingbecausearestaurantwaiter/
waitressrememberstohaveadrinkreadywhenaregularsitsdown.
Consideringthatherpatentdoesfortheshoeindustryonlinewhat
manyotherindustriesdothroughdifferentmediumstopersonalize
service.Itisa"goodsense"approachtobusinessapproachandnot
somethingthattheplaintiff"created".Mostwebsitescreateaprofile
thatstoresasignificantamountofinformationtoexpeditethecheck
outprocessandrestrictingsimpleconveniencethroughapatentis
likepatentingtheconceptofhavingchairsatashoestore.
DynamicBusinessLaw5theditionNanceyKubasek
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