Nike is my chosen industry. Nike is focused on product and
marketing innovation. Marketing is a very important piece to Nike
regarding their product. Revenue is expected to hit over 50 billion
this year. They are trying to use more digital and direct-to-consumer
advertising. They feel that they can reach more customers this way.
As far as big data and emerging technologies, the trend seems to lean
towards the use of hybrid cloud services and cloud computation. Big
data is used to improve customer relationships and offer products or
services that best suit their needs. Big data stimulates economic
growth, meanwhile emerging technologies in the future will be
advanced robotics and advanced artificial intelligence, machine,
vision, sensors, motors, hydraulics, and materials will change the way
products and services are delivered.
https://www.pluralsight.com
