RUNNING H : R P : S M READ ESEARCH APER OCIAL EDIA EPAIR
Social Media Repair of Naked Juice
Bridgette Phillips
School of Business, Liberty University
11/4/2022
Author Note
Bridgette Phillips
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to Bridgette Phillips
Email: blphillips1@liberty.edu
RESEARCH PAPER: SOCIAL MEDIA REPAIR 2
Naked Juice
Two other direct delivery facilities were supplied by the company in 2006, one each in
Sacramento, California, and Seattle, Washington. In November 2006, Naked Juice joined
PepsiCo, which aided in the expansion of its marketing and distribution. Since that time, Naked
Juice has adopted PepsiCo's core principles, which place a focus on fostering innovation and
highlighting accomplishments, particularly those that lead to long-term success. Fans of Naked
Juice may now choose from various items, including juices and smoothies, coconut water, and
power gardens. There are now four primary product lines for the company: Machine, Core,
Naked Plus, Indulgent Protein, and Tropical Mango Smoothies. The business also offers its brand
of coconut water for sale. Smoothies made with 100% juice with probiotics and prebiotics were
referred to as Naked Juice Probiotic smoothies in 2008.
The mission statement for Naked Juice is "We believe that if you drink good and do
good, you'll feel good." Natural fruit juice drink manufacturer Naked Juice bases its operations
on two guiding principles: sustainability and wellness. With the help of sustainable non-
governmental organizations, a recycled and renewable bottle, adequate packaging, and a bottling
facility that has received the Led certification, Naked Juice aspires to be sustainable. Naked Juice
also focuses on providing clients with health-conscious products by having no added sugar, no
