LIFC 201
L /WECTURE N : MOTES ODULE EEK 4
DVD 7 :Ethical Guidelines and Professional Standards in Coaching, Dwight Bain,
M.A.
“Trust is everything,” according to Life Coach, Dwight Bain. He leads you through basic
ethical guidelines and standards of practice for this new field of life coaching. He also
teaches you how to build and maintain trust with your clients—the most critical tool of
effective life coaching.
I. Trust in the Coaching Relationship and Life:
A. Principles of Trust:
1. Trust affects every area of life:
2. Trust takes a long time to build but only a short time to lose:
3. Distance creates problems:
4. Strive for clear communication:
5. Trust should always be above the relationship:
6. As trust increases so do respect and integrity: 1-1 correlation
