Running Head: Conflict Brief #2
Conflict Brief #2
Dr. Katsion
COMS 560
Tomeko Eaddy
Conflict Brief #2
Executive Summary
Preparing and managing crisis’ is something all companies and entities should keep at the
forefront of their mind and plan as best as possible. There are many things to consider when
preparing to handle these crisis’. Determining how to communicate during a crisis is paramount.
When determining the best communication route consider using modern technology to assist in
crisis management. This brief will cover some ways technology can assist in communicating
during a crisis.
Conflict Brief #2
Types of Crisis
Imagine being the Dean of a prestigious college or university and being told that there is
a rampant sexual assault problem that needs to be handled immediately? How do organizations
or corporations handle a crisis? What is a crisis exactly? Crisis is defined as the perception of an
unpredictable event that threatens stakeholders and can negatively impact an organization
[XuS18]. As a corporation, crisis management plan is imperative. No company or organization
wants to consider that it could be involved in a crisis, but reality is that is not a realistic
viewpoint and not a very smart one. For an organization and corporation should always be
prepared for a crisis and have a detailed plan to address any type of crisis. There are many
elements that should be taken into consideration when developing a crisis management plan.
Communication is one if the most important, if not, the most important aspect of a crisis
management plan. There are many ways to communicate during a crisis and technology should
play a large part in the plan. Below we will discuss some of the options a corporation or
organization can use to be successful during a crisis.
Crisis Management & Technology
For an organization or corporation to be successful, communication but be effective and
accurate. How can technology play a part in crisis management or crisis communications? Over
the past 10-15 years, technology has made tremendous strides especially in the communications
realm. Technology advances have transformed how communication teams disseminate
information to the public during a crisis event[Col16]. Think about the last disaster a major city
encountered and how was that disaster communicated. Thanks to technology, digital and social
media platforms communicate immediately around the world. When creating a crisis
communication tool (CCT) consider developing a plan that delivers standardized, credible
Conflict Brief #2
messages to the public [Col16]. Start by creating a mobile app that will disseminate the messages
with ease. For the university that has a sexual assault/harassment problem, using the app to
disseminate photos of a potential predator or an accused predator can only help the organization
to manage the crisis. In another instance, an organization or corporation can utilize the app when
there’s a threat of a natural disaster to inform employees to stay home or to identify the mission
essential personnel.
When developing a crisis management plan, be sure to always have a backup plan for
communicating [Var18]. Having alternate methods of communicating during a crisis is vital. As
we all know, when there is a natural disaster the first thing to go is telephones and mobile
devices. Having an app works great until the network is down due to a snow storm or when an
unexpected tornado hits. Having some alternate method to communicating to your organization
or corporation should also be added to your plan.
Social media of course is one of the most effective and expediate way to communicate
during a crisis. Recently Facebook has implemented a crisis situation feature that allows people
to mark themselves safe so family and friends will be notified and know they are safe[Col16].
Using social media should be one of the main resources to utilize during a crisis.
Challenges
With any plan, there will be challenges. Crisis management isn’t the exception. One
challenge with the technology aspect of crisis management would be content when using social
media. Making sure the content of the messages is relevant [Col16]. With that being said, using
social media shouldn’t be the sole means of communicating during a crisis. Another challenge
during crisis management communication is maintaining some level of interpersonal
Conflict Brief #2
communication [Hoc18]. Making sure there is some level of connection which can be hard to
detect when its on social media. It’s tough to have an intimate conversation when that
conversation is happening on such a public forum.
Conclusion
When preparing for crisis management, remembering a few things can help an
organization or corporation achieve the goal of effective crisis management. Some things to
consider are having an effective delivery system, making sure the messages are clear and
concise, and having an easily adaptable delivery system [Col16]. When developing or
considering a crisis management plan the integration of technology, there are many aspects that
should be evaluated. This was just a quick brief on some technology benefits but also some
challenges to consider when creating that crisis management team. Hopefully this will help an
organization or corporation do a detailed assessment and implement a effective crisis
management plan.
Conflict Brief #2
References
Collins, M., Neville, K., Hynes, W., & Madden, M. (2016). Communication in a disaster - the development
of a crisis communication tool within the S-HELP project. Journal of Decision Systems, 160-170.
Hocker, J., & Wilmot, W. (2018). Interpersonal Conflict. New York: McGraw-Hill Education.
Varshneya, R. (2018, December 7). Four Ways technology can improve crisis management (contributed).
Retrieved from Government Technology: https://www.govtech.com/opinion/Four-Ways-
Technology-Can-Improve-Crisis-Management-Contributed.html
Xu, S. (2018). Crisis communication within a community: Bonding, coping, and making sense together.
Public Relations Review, 84-97.
Conflict Brief #2
Tomeko L. Eaddy
Discussion Board #6
Forgiveness means something different to everyone. For some it’s easy because naturally
don’t hold grudges and for others, forgiveness is difficult because it’s not easy to forget and be
okay with someone hurting or violating you [Hoc18]. Regardless of the definition, forgiveness is
a must to move forward and grow as a personally. Forgiveness isn’t for the person that hurt but
for the person who was hurt. When we chose not to forgive, it only allows that to occupy space
in our mind.
The conversation between Magic and Isaiah was long overdue but much needed. They
had an incredible bond but as with many strong relationships, over time that relationship gets
tested. When Magic’s and Isaiah’s relationship eventually that relationship couldn’t withstand
that strain. Their relationship changed forever, and a once longtime friendship was no longer.
Both played a part in the demise of the relationship, but hindsight is 20/20. Things were
said in the media out of anger, hurt, etc. that added to an already strained relationship. As time
passed both men realized that their faults and wanted to reconcile because the relationship meant
that much to them even after all this time. Both men apologized and also for forgiveness which is
difficult but necessary for them to move forward and start to rebuild their relationship.
Forgiveness is a powerful but necessary thing. Often people think forgiveness is to
dismiss or minimize an event or situation [Hoc18]. Lewis B. Smedes wrote that Forgiveness is to
set a prisoner free and discover the prisoner was you (1984). Genesis 27 talks about the story of
Esau and Jacob which shows us true forgiveness. After Jacob betrayed Esau not once but twice,
Conflict Brief #2
Jacob left for 20 years. After those 20 years passed, Jacob returned and feared his brother would
kill him for betraying him. But when Esau saw his brother coming, he could only embrace him
and they wept. After all that time, Esau realized that he had to forgive his brother so the he could
be free. Forgiveness is freedom and nothing is better than true freedom.
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