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CHALLENGES FACING STARBUCKS
Organizational Challenges Facing Starbucks Coffee Company
Dexter Tyrone Cassell
School of Business Liberty University
BUSI 735: Understanding the Organization
Dr. Patrick Cline
October 10, 2021
Author Note
Dexter Tyrone Cassell
I have no known conflict of interest to disclose.
Correspondence concerning this article should be addressed to
Dexter Tyrone Cassell
Email: dcassell9@liberty.edu
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CHALLENGES FACING STARBUCKS
Abstract
Starbucks is an American-based company with hundreds of branches in the US and
across the world, offering premium coffee products and services. The company has had a far-
reaching impact across the world in influencing the coffee-taking culture of countries that have
traditionally relied on other beverages. Despite its immense success globally, the company still
struggles with various problems that threaten its productivity and attainment of desired
outcomes. One of the many significant challenges facing the company is the ongoing monetary
crisis in the economy of the world that has led to the shutdown of several branches around the
world. The world economy has been adversely impacted by the current covid-19 pandemic
because most cities have imposed lockdowns, and millions of people have lost their jobs. With
the ailing world economy, the organization has also been forced to reduce its workforce, and this
has contributed to the loss of skilled workers who have been playing a crucial role in its
productivity. The company is also faced with the challenge of the ever-increasing product prices
that threaten its sustainability going forward. This has been further complicated by volatile
