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Discussion Board Forum 2
Film Prioritization
School of Business, Liberty University
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I have no known conflict of interest to disclose.
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Discussion Board 2 Film Prioritization
Evaluation and prioritization of projects should be done on every project an organization
considers launching to ensure that the project aligns with the mission and strategy. In the case of
the film prioritization a priority team, “the group responsible for selecting, overseeing, and
updating priority selection criteria” (Larson & Gray, 2021), determines which projects move
forward based on the use of a project priority evaluation form. The company designated three
aspects that were must have’s in order for a film project to move forward as well as seven want
objectives that were based on weighted values. According to Estrada-Salinero (2016) project
managers need to be cognizant that the steps taken for project selection can be the most vital to
the success of the project. Completing the project priority evaluation form allows the team to
determine immediately if a project should move forward, in the case of project 2, The Year of the
Echo, it was determined that the project only met one of the three required must objectives.
Narrowing the number of potential projects allows only the best candidates to move
forward in the process. All potential projects in an organization will compete for the same
resources as well as financial support, the ability to focus on projects that meet the mission and
strategy increases the chances for success of the project (Villafanez, et al, 2020). The project
priority evaluation form allows the project priority team a visual matrix to determine how each
potential film will align with objectives set forth for the film division. By utilizing the Project
Priority Evaluation form, see Appendix A, it was determined that the ranking of the specified
projects would be as follows:
1. Escape from Rio Japuni – this film scored the highest in the want objective matrix
and meeting all the must have objectives. The largest factors in the priority
ranking of this film were the ROI scoring 26.8% as well as generation of auxiliary
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revenue from merchandise sales and the possible addition of a theme ride. This
film was also fully animated and could provide for advancement in the genre.
This film would also raise environmental awareness being set in a rainforest that
was facing deforestation.
2. Keiko – One Whale of a Story ranked second because if the increase in
environmental awareness with the story as well as the potential for additional
merchandise sales and the potential theme park ride. This film showed potential
for good profits coming in at 18.8% ROI. Because it was billed as live action as
well as animated this film may be in the running for best picture in both
categories, as well as providing advancement in animation.
3. Grand Island ranked third with the potential of being the best picture of the year
as well as focusing on environmental issues. The potential for additional
merchandise or theme park ride was low; however, the potential profits scored a
18.7% ROI.
4. Heidi came in fourth in the ranking with the potential for winning best picture and
generating decent profits; however, this was a big budget film and all live action
so would not provide for advancement in animation. There is potential for
increasing awareness for environmental concerns, as the film was to be shot in the
Alps. The potential for other revenue streams from merchandise and theme park
ride were minimal.
5. My Life with the Dalai Lama did not score high in any categories. This is a
middle of the road project. The ROI on the project keeps it in the running at
20.2%.
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6. Nadia! had the lowest weighted score of the films that were to be considered,
showing low to no potential in all categories looked at.
7. The Year of the Echo was not to be considered based on the potential rating of the
film as well as possibly having adverse effects on other areas of the operation. If
the film had met the Must Objectives of the company it did show good potential
to be a best picture winner as well as providing good ROI at 20.2%.
Organizations must develop good project prioritization methods that align the mission with
the strategy of the organization to ensure the best quality projects with the greatest opportunity
for success are identified and put in action. According to Rodrigues and Ferreira da Silva (2020)
the overall goal of project prioritization is to develop an approach that organizations can use to
allocate the limited resources to a portfolio of competing projects and balance risk and value.
Solomon prayed to God for “wisdom and knowledge, that I may lead this people” 2 Chronicles
1:10 (NIV). As project managers and Christians, we must as God for wisdom and knowledge, as
Solomon did, so that we may choose those projects that will help us to glorify God as well as
lead our organizations well.
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References
Estrada-Salinero, L. (2016). Perfect the project: Three steps to help ensure your project’s success.
Quality Progress, 49(6), 80. https://asq.org/quality-progress/articles/back-to-basics-
perfect-the-project?id=6a7427e34bc14726a8fe4074c2b6dad9
Larson, E. W., Gray, C. F. (2021). Project Management: The Managerial Process7th ed. New
York, NY: McGraw-Hill.
Holy Bible, New International Version, NIV. (2011). Biblica, Inc
Rodrigues, L. M. G. P. & Ferreira da Silva, L. (2020). Influence of sponsor's management style
in project prioritization. Journal of Industrial Engineering and Management, 13(3), 430-
450. https://doi.org/10.3926/jiem.3068
Villafáñez, F., Poza, D., López-Paredesa, A., Pajaresa, J., & Acebes, F. (2020). Portfolio
scheduling: An integrative approach of limited resources and project prioritization.
Journal of Project Management (Growing Science), 5(2), 103-116.
https://doi.org/10.5267/j.jpm.2019.12.001
