CRITICAL THINKING FIVE1
Brad Donbach
Liberty University
Business 620
Critical Thinking Five
Discussion Question 2: (a) What are the advantages of the Herfindahl index over
concentration ratios in measuring the degree of concentration in an industry? (b)
What is the disadvantage of both?
a)Both Herfindahl indexes and concentration ratios search to measure the degree of
concentration within an industry. Concentration ratios are used to only measure
the firms with the largest market share within an industry. The results quickly
indicate concentration level; lower ratios indicate higher competition, a 100%
ratio indicates a monopoly. While Herfindahl indexes are a little more indepth, by
calculating the degree of concentration through calculation of the sum of market
share for each firm within an industry. The advantage is Herfindahl’s more
complete study of an industry through its measurement of all firms, not just the
largest.
b)Both methods have several key disadvantages, neither method accounts for an
industry’s entry barriers or turnover rate of firms within the industry.
Concentration ratio’s as described previously, also lack the ability to monitor or
analyze all firms within an industry; by doing so a portion of the industry is left
unreported.
Discussion Question 8: In what way does OPEC resemble a cartel? How successful
was it?
The Organization of the Petroleum Exporting Countries or more commonly known by its
acronym OPEC; is an organization that maintains and develops policies for oil-producing
countries. OPEC’s main goal is to manage the supply for demand of oil to maintain a near
constant price on oil exports and leverage the power of the group of member nations.
This enables the organization to limit drastic fluctuations and bring stability to the nations
largest/most profitable industry through limiting risk of price slides. The resemblance of a
cartel stems from the formal agreement between groups of oil producers in an effort to
regulate pricing. The U.S. Government has made cartels illegal; currently U.S. trade laws
currently protect OPEC’s establishment. Throughout its history OPEC has remained
rather successful in its bid to maintain pricing stability of the oil industry. However, in
1973 there was an oil shock that was felt through the entire world. This led to exploration
of alternatives to oil, which led to shrinking market share for OPEC. This shrinking has
been reversed in recent years, as some of the most populous countries (china, india, etc.)
have begun a modernization of industry which has driven large increases in the demand
for oil.
Problem 1: Find the Herfindahl index for an industry composed of (a) three firms—
one with 70 present of the market, and the other two with 20 and 10 percent of the
market, respectively; (b) one firm with a 50 percent share of the market and 10
other equal-sized firms; (c) 10 equal-sized firms.
CRITICAL THINKING FIVE 2
a)0.702 + 0.202+0.102= 0.49+0.04+0.01=54%
b)0.502 + [(0.052) x 10] = 0.25+ (0.0025 x10) =0.25 + 0.025=27.5%
c) (0.102)*10=0.01*10=10%
Problem 5: Starting with the reaction functions of duopolists A and B from Problem
4, find the Cournot solution algebraically.
QA = 12- ((12-QA)/ (2/2))=(24 – (12 – QA))/ (2/2)= (24 – 12 + QA)/ (2/2)= 12 + QA/4
4QA = 12 + QA
QA = 4
QB = (12 – 4)/2=4
Q= 4 + 4= 8
8 = 12 – P
8–12 = –P
P = 4
Individual problem 10-4: Examine the US passenger airline industry using the Five
Forces. Is this an attractive industry? Why or why not?
The Five Forces model is comprised of the analysis of the forces that shape an industry’s
competition;(1) Bargaining power of customers, (2) bargaining power of suppliers, (3)
threat of new entrants, (4) threat of substitute products, and (5) competitive rivalry within
an industry. The Five Forces Model is used to measure the attractiveness of an industry.
(1)Bargaining power of customers-The threat of bargaining power of customers is low.
The number of customers greatly outweighs in comparison the number of firms in the
industry. With the cost to switch firms remaining low, consumers are flexible to
choose firms based on times, locations, and prices.
(2)Bargaining power of suppliers- There are only two major suppliers of aircrafts for
major airlines-Airbus and Boeing. Even though most parts are standardized, it is
difficult for firms to switch suppliers. Typically firms will have long-term contracts to
produce parts to help in the reduction of some costs; the manufacturing price of
aircrafts is extremely high in comparison to other modes of transportation with
suppliers limited to carriers as their only customer base.
(3)Threat of new entrants- Similar to the previous, entry to industry requires an
extremely large investment due to the cost of aircrafts; with no initial customer base
guaranteed the prospects of recouping the investment are daunting to overcome, in
most cases.
CRITICAL THINKING FIVE3
(4)Threat of substitute products-Currently the threat for substitute is minimal due to the
cost of fuel and time constraints. While there are other means of transportation, the
cost to fly great distances (NYC to LA) and time constraints will continue to place air
travel as the fastest and most convenient option.
(5)Competitive rivalry within an industry-The competition is extremely high amongst
current firms in the industry. The competitors remain rather constant due to the high
barrier to entry and high fixed costs, which limit a firms exit. The way to win
competition is in differentiation of services up to, during and after the flight.
To enter, the airline industry is rather unattractive to do the high costs of entry, as well as
the high cost to exit if necessary. The capital-intensive startup environment coupled with
lower profit margins, makes profits a long-term goal. Other factors limiting success to a
new firm, is the “dangerous” nature of flight, a costly marketing/public relations
campaign would be necessary to build trust in the firm and a differentiation of its services
over the current firms.
Discussion Question 12: How did the 1971 law that banned cigarette advertising on
television solve the prisoners’ dilemma for cigarette producers?
The law solved the prisoners’ dilemma for cigarette producers by answering the question
of advertising. Some producers where willing to advertise and accept the associated costs,
while others chose to accept a decrease in sales while also eliminating advertising costs.
This would have negatively impacted the industry has a whole. Prisoner’s dilemma is the
concept that if a group of individuals seek what’s in their personal best interests then the
outcome for everyone would be worse than if they would have all worked together. By
entirely banning advertising for all cigarette producers, they were able to cut the cost of
advertising out of the cost of cigarettes, increasing profits. While all firms where dealt
with the decrease in sales from lack of advertising.
Discussion Question 13: (a) What is the meaning of tit-for-tat in game theory? (b)
What conditions are usually required for tit-for-tat strategy to be the best strategy?
Firm B
Firm A
Low Price High Price
Low Price(1, 1)(3, 21)
High
(21, 3)(2, 2)
Price
a)Tit-for-tat is a game theory that is subject to a payoff matrix based on retaliation
and/or cooperation. The theory is best demonstrated between two parties; based
on ones response the other party will act in a replicating fashion. If party A is
cooperative than party B will also be cooperative.
b)A prisoners’ dilemma is typically the best scenario for tit-for-tat strategy. Under a
prisoners’ dilemma, it is thought that cooperation will lead to the best results for
all parties.
CRITICAL THINKING FIVE4
Problem 2: From the following payoff matrix, where the payoffs are the profits or
losses of the two firsts, determine (a) whether firm A has a dominant strategy, (b)
whether firm B has a dominant strategy, (c) the optimal strategy for each firm, and
(d) the Nash equilibrium, if there is one.
Firm B
Low PriceHigh Price
Low Price(1,1)(3,-1)
Firm A
High Price(-1,3)(4,2)
The best strategy for firm A is to choose a high price at 4 where firm B is at 2, while firm
B should choose a low price at 3 where firm A is at -1. The Nash equilibrium would be to
sell at 1.
Problem 6: Explain why the payoff matrix in problem 1 indicates that firms A and B
faces the prisoner’s dilemma.
This matrix does not demonstrate a prisoners’ dilemma, because when both firms choose
their low price or both choose their high price, one firm will fair better than the other.
Problem 10: Given the following payoff matrix, (a) indicate the best strategy for
each firm. (b) Why is the entry-deterrent threat by firm A to lower the price credible
to B? (c) What could firm A do to make its threat credible without building excess
capacity?
Firm B
EnterDon’t Enter
Low Price(3,-1)(3,1)
Firm A
High Price(4,5)(6,3)
a)Strategy for firm A should be to set a high price at 6, this will force B not to enter
Firm B should choose to set a high price at 5 which will cause Firm A would be
less profitable than B.
b)Yes, Firm A can constrain its own behavior, to gain a competitive advantage over
firm B.
c)A threat is only credible if followed through. Firm A could accept lower profits to
make its threat credible.
Individual problem 15-4: The following represents the potential outcomes of your
first salary negotiation after graduation: Assuming this is sequential move game
with the employer moving first, indicate the most likely outcome. Does the ability to
move first give the employer an advantage? If so, how? As the employee, is there
anything you could do to realize a higher payoff?
CRITICAL THINKING FIVE 5
The Nash equilibrium concept, assumes that each player knows the equilibrium strategies
of the other, therefore no player has any of gain by changing their own strategy. The best
option for the employee is to accept in any salary situation. A possible option would be to
propose a counteroffer, in hopes the employer will accept. However, the intention should
be to accept the employers offer even if the counteroffer is rejected.
Individual problem 15-5: Every year, management and labor renegotiate a new
employment contract by sending the proposals to an arbitrator who chooses the best
proposal (effectively giving one side or the other $1 million). Each side can choose to
hire, or not hire, an expensive labor lawyer (at the cost of $200,000) who is effective
at preparing the proposal in the best light. If neither hires lawyers or if both hire
lawyers, each side can expect to with about half of the time. If only one side hires a
lawyer, it can expect to win three-quarters of the time.
a)Diagram this simultaneous move game
b)What is the Nash Equilibrium of the game?
c)Would the sides want to ban lawyers?
Management
No LawyerLawyer
LaborNo Lawyer(500,000, 500,000)(250,000, 550,000)
Lawyer(550,000, 250,000)(300,000, 300,000)
The Nash equilibrium of the game is both or neither side hiring a lawyer. The best option
would be to ban lawyers; it will maximize profits for both sides, while delivering the
same outcome.