Case Study: Ohio Lottery Innovative Research Design Drives Winning
Jose Loez
Liberty University
BUSI 600
Dr. John SMith
May xx, 2021
1. Detail the overall research design in the Ohio Lottery case (See Exhibit OL-1). What
are the advantages and disadvantages of this design?
Since 1974 the Ohio Lottery has supported state education. The idea to provide the State
Lottery to Ohio’s voters was originally created for funding the public education system. In
which all the earnings for the lottery go towards the state education budget. Lottery sales have
steadily declined, hurting the public education system. Originally the lottery director wanted to
focus on the lottery players and nonplayers. Looking into what motives both groups, information
that will reveal their playing or buying behavior. They need to figure out how to increase lottery
sales to keep supporting the education system. The research was divided into two phases
qualitative and quantitative each revealing an aspect of the research (Schindler, 2019).
The advantages of this design are a different way and method the data was collected. “Data
collection is a crucial aspect in any level of research work. If data are inaccurately collected, it
