BUSI 600 Module 2 Question 20.8.pdf

Arlena Gillespie

Module 2: Question 20.8

2/25/15

BUSI 600-D05

MODULE 2 1

An audience analysis is constructed with the combination of three questions. "Who will I

be addressing? Why should my listeners really care about the information I present? What do I

want the audience to know, believe, and or do because of my presentation?" (Cooper &

Schindler, 2014, p 549) Henry and Associates are presenting on a MindWriter project. In the

presentation, Henry & Associates utilized the three Aristotle principles of communication. Those

three principles are ethos, pathos, and logos which are sequentially aligned as answers to the

three questions above. Jason Henry, of Henry & Associates, began by building the presentation

on the first priority for the MindWriter project. This usage of pathos communication in the

presentation stimulated an emotion of receptivity as he was able to bring the employees of

MindWriter at ease with immediately providing a solution to the issue.

Next, their audience analysis consisted of projecting credibility as the research is aligned

with statistical data and strong recommendation in favor of the objective for the MindWriter

Project. Jason projected credibility by supplying a visual aid for guidance in addition to his oral

presentation. Ethos communication also includes good moral character which was attributed by

Jason when being prompted for accolades that belong to a different presenter. Jason accepted the

accolades for the research he contributed and allowed the praises of someone else's hard work be

received by that individual. Jason was able to compare MindWriter current process to the

potential of the project which allowed the audience to become eager for the information.

Logos is the final principle utilized by Sara in the research as well as the presentation to

guide the executives properly. Her usage of the Q & A tool engaged the audience in presentation.

MODULE 2 2

Engaging the audience in a web-delivered presentation such as Henry & Associates can involve

the audience by typing in questions as a surveying consensus. At the end of Jason's presentation,

he instructed all questions be emailed to Sara or himself which is an act of engaging with the

audience. Throughout the presentation, Henry & Associates, performed an audience analysis and

engaged the audience in the presentation.

Reference

Cooper, D. R., & Schindler, P. S. (2014). Presenting Insights and Findings: Oral Presentations.

Business Research Methods (12th ed.). New York, NY: McGraw-Hill. ISBN:

9780073521503.

MODULE 2 3