lOMoARcPSD|22015503
BUSI 600 - Group Discussion
Response 1
International Business (Liberty University)
lOMoARcPSD|22015503
Ken Lew – Question 4.5
Hi Ken,
I thought you brought up some really good points in your discussion. A management dilemma is
“the problem or opportunity that requires a decision; a symptom of a problem or an early
indication of an opportunity” (Schindler, 2019). The management dilemma that Century 21
faced was that their market share in the United States was half of what it had been in 2000 and
the likelihood of consumers to use the brand was in decline (Tilstone et al., 2020). Century 21
had to find a way to compete in the digital real estate market and “become attractive again to its
key customers: household decision-makers (over 18 years old) who are active in the real estate
market” (Tilstone et al., 2020). Century 21 realized that the brand had to be reinvigorated in
order to stimulate growth as well as motivate its own agents to achieve customer satisfaction
(Tilstone et al., 2020). Creating a relevant “brand simplifies communication strategies by
providing a clear value proposition to the targeted customers (Ulrich & Brockbank, 2005). A
successful brand also increases profits and performance “that lead to sustainable competitive
advantage” that will “then turn an internal service into an asset for the organization” (Omar &
Heywood, 2014).
Century 21 realized that the brand had to be reinvigorated in order to simulate growth as well as
motivate its own agents to achieve customer satisfaction. This created relevant brand strategies
by providing a clear value proposition to the targeted customers. A successful brand also
increases profits and performance that lead to sustainable competitive advantage.
Boeschen, Coulter. “Can I Sue a Hospital for Medical Malpractice?” Www.nolo.com, Nolo, 31
Dec. 2015, www.nolo.com/legal-encyclopedia/medical-malpractice-patients-sue-hospital-
negligence-30189.html.
Komar C;Ahmed M;Chen A;Richwine H;Zia N;Nazar A;Bauer L; “Advancing Methods of
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pubmed.ncbi.nlm.nih.gov/30801111/.
lOMoARcPSD|22015503
Phillip Hogsled – Question 1.8
Phillip,
I really enjoyed reading your post. I found your methodical approach to the question very
insightful. The main difference between inductive and deductive reasoning is that inductive
reasoning aims at developing a theory while deductive reasoning aims at testing an existing
theory. Inductive reasoning moves from specific observations to broad generalizations, and
deductive reasoning the other way around. Both approaches are used in various types of
research, and it’s not uncommon to combine them in one large study. When there is little to no
existing literature on a topic, it is common to perform inductive research because there is no
theory to test. The inductive approach consists of three stages: observation, observe a pattern,
and develop a theory. When conducting deductive research, you always start with a theory (the
result of inductive research). Reasoning deductively means testing these theories. If there is no
theory yet, you cannot conduct deductive research. The deductive research consists of four
stages: start with an existing theory, formulate a hypothesis based on existing theory, collect
data to test the hypothesis, and analyze the results. While inductive and deductive approaches to
research seem quite different, they can actually be rather complementary. In some cases,
researchers will plan for their study to include multiple components, one inductive and the other
deductive. In other cases, a researcher might begin a study with the plan to only conduct either
inductive or deductive research, but then discovers along the way that the other approach is
needed to help illuminate findings.
Stephens, Rachel G., et al. “A Test of Two Processes: The Effect of Training on Deductive and
Inductive Reasoning.” Cognition, Elsevier, 21 Feb. 2020,
www.sciencedirect.com/science/article/abs/pii/S0010027720300421.
JC;, Hayes BK;Stephens RG;Ngo J;Dunn. “The Dimensionality of Reasoning: Inductive and
Deductive Inference Can Be Explained by a Single Process.” Journal of Experimental
Psychology. Learning, Memory, and Cognition, U.S. National Library of Medicine,
pubmed.ncbi.nlm.nih.gov/29389195/.
