Product Feasibility Analysis for FreshConnect.
Lindsey Lamer
Liberty University
BUSI336: Introduction to Entrepreneurship
Dr. Chris Bellamy
14, September, 2025
FreshConnect is a mobile application that connects local farmers directly with
consumers, enabling them to purchase fresh and affordable produce.
Value Proposition: FreshConnect makes it easy for consumers to access locally grown, high
quality produce at competitive prices while supporting local farmers and fostering community
connections.
Primary Product/Service:
•FreshConnect mobile app and web platform for farmers and consumers
Supporting products/services:
•In-app ordering and payment processing
•Delivery scheduling and route optimizing
•Farmer profiles and product listings Customer support and dispute resolution Key
Differentiators:
•Direct farm-to-customer sales
•Real-time inventory and availability updates
•Transparent farmer profiles and sourcing information
•Integrated delivery service for convenience
Product Pricing per UnitProduct/ServicePrice Per UnitApp Subscription
(Farmers)$10/monthConsumer Delivery Fee$5/deliveryTransaction Fee2% per transaction
Pricing Strategy: FreshConnect uses low-cost subscription model for farmers and modest
delivery/transaction fees for consumers. Pricing is set to lower barriers for small farmers and
budget conscious consumers, benchmarking against platforms like LocalLine and MarketWagon.
Research from the National Sustainable Agriculture Coalition supports demand for affordable,
local produce.
Assumptions: Launch begains regionally, scaling as awareness and word-of-mouth
increase. Estimates are based on a local population density, farmer availability and USDA
consumer trends for local food.
Cost per Unit to Manufacture or Cost of Goods SoldProduct/ServiceCost per UnitApp
Subscription$1/month (support)Consumer Delivery$3.50/delivery (labor)
Justification cost are based on server fees, app maintenance and delivery driver wages.
As volume increases, delivery costs per units may decrease due to route optimization.
Year Fees Transaction Fees Total Revenue
Year 1 $12,000 $7,500 $25,500
Year 2 $36,000 $20,000 $72,000
Year 3 $60,000 $40,000 $132,000
Justification: Revenue estimates are conservative, based on industry data for local food
platforms and moderate adoptions rates. Seasonally and customer retention are accounted
for in projections.
Christian Worldview: Ethical pricing should ensure fairness to farmers and affordability
for consumers, reflecting stewardship and care for community well-being. Sourcing and labor
decisions must respect the dignity of workers and promote local economic health. Biblical
principles (Proverbs 11:1, Colossians 3:23-24) encourage honest business practices, fair
compensation, and supporting on another through ethical commerce.
Product Summary:
•FreshConnect enables direct, affordable access to local produce, benefiting both farmers
and consumers.
•The business model leverages a low-barrier pricing structure and scalable delivery.
•Cost structure provides room for margin improvement as operations grow.
•Revenue projections are realistic and supported by market research.
•Christian values guide ethical pricing and sourcing decisions, building community trust.
References
•National Sustainable Agriculture Coalition. (2023). Local food demand and trends.
https://sustainableagriculture.net/
•U.S. Department of Agriculture. (2023). Farmers market and local food statistics.
https://www.ams.usda.gov/services/local-regional/food-directories
•LocalLine. (2024). Platform pricing and features. LocalLine. https://www.localline.ca/
•MarketWagon. (2024). Business model overview. MarketWagon.
https://marketwagon.com/
•Holy Bible. (2011). New International Version. Zondervan. (Original work published
1978)
