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Review Test Submission: Quiz 5Course Content ...Assignments
Review Test Submission: Quiz 5
User Kevin Landers
Course 201940 Fall 2019 BUSI 332-D02 LUO
Test Quiz 5
Started 11/25/19 5:07 PM
Submitted 11/25/19 5:20 PM
Due Date 11/25/19 11:59 PM
Status Completed
Attempt Score 30 out of 30 points
Time Elapsed 13 minutes out of 30 minutes
Instructions
Results Displayed Submitted Answers, Feedback
Time limit: 30 minutes
30 true/false and multiple-choice questions
Open-book/open-notes
Do not hit the BACK button as this will lock you out of the quiz.
The timer will continue if you leave this quiz without submitting it.
Question 1
Selected Answer: False
Response
Feedback:
In order to avoid marketing discrepancies, it is advisable not to use the demographic
information along with geodemographic information.
Rationale:
Correct. The combination of demographic and microcultural information
is very valuable for today's marketers. This information becomes even
more valuable when it is combined with geodemographic information,
because members of many microcultures often live in close proximity to
one another. See 10-4: Demographic AnalysisDemographic Analysis
Question 2
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Selected Answer: b.
Response
Feedback:
Majority of teenagers in developed nations are seen either browsing the Internet or
listening to music on their smartphones or other electronic gadgets. It can be said that
teenagers throughout the developed world generally have the same preferences. This
phenomenon labeled as world teen culture is an example of a(n) _____.
age-based microculture
Rationale:
Correct. The term age-based microculture describes the concept that
people of the same age end up sharing many of the same values and
develop similar consumer preferences. See 10-2: Major U.S.
MicroculturesMajor U.S. Microcultures
Question 3
Selected Answer: c.
Response
Feedback:
Men tend to share some feminine traits in a culture with low _____.
masculinity
Rationale:
Correct. In a culture with low masculinity, men tend to share some
feminine traits. See 9-2: Using Core Societal ValuesUsing Core Societal
Values
Question 4
Selected Answer: a.
Response
Feedback:
Teenagers around the world are more similar to each other than to people from other
generations in the same culture. This is an example of a(n) _____.
age-based microculture
Rationale:
Correct. This is an example of an age-based microculture. The term age-
based microculture describes the concept that people of the same age end
up sharing many of the same values and develop similar consumer
preferences. See 10-2: Major U.S. MicroculturesMajor U.S. Microcultures
Question 5
Selected Answer: False
Response
Feedback:
Consumers belonging to the Generation X grew up spending time with both parents at
home that is why this group tend to be relatively impulsive and optimistic.
Rationale:
Correct. Consumers belonging to the Generation X spent a great deal of
time alone due to having both parents at work due to which they are also
referred to as "latchkey" kids. Generation X consumers were long thought
to be a group that was marked by alienation and cynicism. See 10-2:
Major U.S. MicroculturesMajor U.S. Microcultures
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Question 6
Selected Answer: False
Response
Feedback:
When marketers promote their products in foreign markets, translation of
advertisements is sufficient for effective communication with the consumers.
Rationale:
Correct. Verbal communication can even be difficult within a single
language. Translation alone is insufficient to guarantee effective
communication. See 9-4: Fundamental Elements of
CommunicationFundamental Elements of communication
Question 7
Selected Answer: d.
Response
Feedback:
Which of the following is true of the Chinese principle of "guanxi"?
It presents barriers for credit card companies.
Rationale:
Correct. The Chinese principle of "guanxi" presents barriers for credit card
companies. Guanxi is the Chinese term for a way of doing business in
which parties must first invest time and resources in getting to know one
another and becoming comfortable with one another before consummating
any important deal. Chinese consumers were slow to adopt Western-style
credit cards. See 9-2: Using Core Societal ValuesUsing Core Societal
Values
Question 8
Selected Answer: True
Response
Feedback:
Immigration plays a key role in adding to the cultural diversity of nations around the
world.
Rationale:
Correct. Immigration is fast spreading in Europe, and the influx of Muslim
microcultures in many European countries is adding to the diversity of
these nations. See 10-3: Microculture Is Not Uniquely
AmericanMicroculture Is Not Uniquely American
Question 9
Selected Answer: False
Response
Feedback:
Consumers belonging to the greatest generation are relatively impulsive in their buying
behaviors and are least price conscious.
Rationale:
Correct. Consumers belonging to the greatest generation tend to be more
thrifty than other consumers and thus are highly price conscious. See 10-2:
Major U.S. MicroculturesMajor U.S. Microcultures
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Question 10
Selected Answer: d.
Response
Feedback:
The socialization process by which consumers' behaviors slowly adapt to a culture
through a series of rewards and sanctions is referred to as _____.
shaping
Rationale:
Correct. Shaping is a socialization process by which consumers' behaviors
slowly adapt to a culture through a series of rewards and sanctions. See 9-
3: How Is Culture Learned?How Is Culture Learned?
Question 11
Selected Answer: False
Response
Feedback:
Men and women make identical consumer decisions that help marketers to minimize
production cost and increase product value.
Rationale:
Correct. Marketers need to keep in mind that women and men do not make
consumer decisions in the same way. Perhaps the biggest difference is in
the way men and women process information. See 10-2: Major U.S.
MicroculturesMajor U.S. Microcultures
Question 12
Selected Answer: False
Response
Feedback:
Nations that are high in uncertainty avoidance will be quicker to adopt product or react
to novel price promotions.
Rationale:
Correct. Nations that are high in uncertainty avoidance will be slower to
adopt product or react to novel price promotions. See 9-2: Using Core
Societal ValuesUsing Core Societal Values
Question 13
Selected
Answer:
a.
Response
Feedback:
Which of the following statements is true of microcultures?
Even a small group is substantially significant in terms of the potential
influence on consumer behavior.
Rationale:
Correct. The term microculture is used to portray the idea that a group is
smaller but in no way less significant in terms of the potential influence on
consumer behavior. See 10-1: Microculture and Consumer
BehaviorMicroculture and Consumer behavior
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Question 14
Selected Answer: False
Response
Feedback:
Microcultures are local phenomena and are confined to a specific region.
Rationale:
Correct. Microcultures are truly global phenomena and are not confined to
any one region or country. See 10-3: Microculture Is Not Uniquely
AmericanMicroculture Is Not Uniquely American
Question 15
Selected Answer: False
Response
Feedback:
Culture is non-hierarchical in nature where both large and small cultures are interlinked
in a single chain.
Rationale:
Correct. Culture is hierarchical. A consumer belongs to one large, overall
culture and then to many smaller cultural groups4microcultures4
existing and interlinking within the overall culture. See 10-1: Microculture
and Consumer BehaviorMicroculture and Consumer behavior
Question 16
Selected Answer: True
Response
Feedback:
Translation3back translation is a way to try to produce translational equivalence.
Rationale:
Correct. Translation3back translation is a way to try to produce
translational equivalence. Translational equivalence exists when two
phrases share the same precise meaning in two different cultures. See 9-4:
Fundamental Elements of CommunicationFundamental Elements of
communication
Question 17
Selected Answer: False
Response
Feedback:
The more generations removed from the ancestral country, the closer a consumer is
likely to be to maintain traditional culture.
Rationale:
Correct. The more generations removed from the ancestral country, the
closer a consumer is likely to be to maintain mainstream culture. See 10-2:
Major U.S. MicroculturesMajor U.S. Microcultures
Question 18
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Selected
Answer:
b.
Response
Feedback:
Which of the following statements is true about the social class microculture in the
United States?
Social class tends to be a better predictor of purchases that involve
symbolic products.
Rationale:
Correct. Although concrete generalizations regarding the influence of
income and social class on purchase behavior are difficult, it can be said
that social class tends to be a better predictor of purchases that involve
value and lifestyles, as well as symbolic and highly visible products. See
10-2: Major U.S. MicroculturesMajor U.S. Microcultures
Question 19
Selected Answer: d.
Response
Feedback:
The process of learning by imitating others' behavior is known as _____.
modeling
Rationale:
Correct. Modeling is the process of imitating others' behavior. As children
become older, they may choose to model the behavior of older peers more
than that of their parents. See 9-3: How Is Culture Learned?How Is
Culture Learned?
Question 20
Selected Answer: a.
Response
Feedback:
Unlike highly collectivistic societies, highly individualistic societies:
place high value on self-reliance.
Rationale:
Correct. Highly individualistic societies place high value on self-reliance,
individual initiative, and personal achievement. Highly collectivistic
societies tend to live in extended families, take their identity from the
groups to which they belong, and be very loyal to these groups. See 9-2:
Using Core Societal ValuesUsing Core Societal Values
Question 21
Selected Answer: False
Response
Feedback:
The differences between societal expectations of men and women vary less in Eastern
cultures than they do in Western cultures, in which sex-based divisions in roles remain
more obvious.
Rationale:
Correct. The differences between societal expectations of men and women
vary less in Eastern cultures than they do in Western cultures, in which
sex-based divisions in roles remain more obvious. See 10-2: Major U.S.
MicroculturesMajor U.S. Microcultures
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Question 22
Selected Answer: b.
Response
Feedback:
Which of the following statements is true of religious microcultures?
Religion affects consumers' diets and the clothing they wear.
Rationale:
Correct. Religion also affects consumers' diets and the clothing they wear.
See 10-2: Major U.S. MicroculturesMajor U.S. Microcultures
Question 23
Selected Answer: c.
Response
Feedback:
The American society places a high value on being self-reliant as well as attaining
personal milestones. According to the core societal value dimensions, the American
society is most likely to be high in _____.
individualism
Rationale:
Correct. According to the core societal value dimensions, the American
society is most likely to be high in individualism. Generally, Western
societies tend to be more individualistic, whereas Eastern nations tend to
be more collectivistic. Highly individualistic societies place high value on
self-reliance, individual initiative, and personal achievement. See 9-2:
Using Core Societal ValuesUsing Core Societal Values
Question 24
Selected Answer: a.
Response
Feedback:
Which of the following statements is true of ethnic microculture in the United States?
Consumption of products is affected by heritage.
Rationale:
Correct. Most Americans are aware of their heritage beyond the United
States and are often proud of it. Thus, even for multigenerational
Americans, consumption is affected by heritage. See 10-2: Major U.S.
MicroculturesMajor U.S. Microcultures
Question 25
Selected Answer: c.
Response
Feedback:
The customary greetings people exchange when they meet, which differ from culture to
culture, are an example of _____.
etiquette
Rationale:
Correct. The customary greetings people exchange when they meet, which
differ from culture to culture, are an example of etiquette. Etiquette
represents the customary mannerisms consumers use in common social
situations. Different cultures have different etiquettes for handling various
social situations. See 9-4: Fundamental Elements of
CommunicationFundamental Elements of communication
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Question 26
Selected
Answer:
b.
Response
Feedback:
Which of the following statements is true of cognitive structuring in terms of male and
female segments?
Women tend to process information in a more piecemeal fashion.
Rationale:
Correct. Cognitive structuring is a term that refers to the reliance on
schema-based heuristics in making decisions. Women tend to process
information in a more piecemeal fashion. See 10-2: Major U.S.
MicroculturesMajor U.S. Microcultures
Question 27
Selected Answer: True
Response
Feedback:
In the U.S. Census Bureau's website, marketers can compare their targets to the
demographic numbers given on the website to see if they should proceed with marketing
their products in the targeted regions.
Rationale:
Correct. A product targeted toward a microculture may require a
substantial number of consumers to be viable. The target can be compared
to the demographic numbers to see if the option should be pursued. See
10-4: Demographic AnalysisDemographic Analysis
Question 28
Selected Answer: c.
Response
Feedback:
Which of the following core societal value (CSV) dimensions captures distinctions
existing in societies based on mannerisms typically associated with traits such as
assertiveness and control over traits such as caring, conciliation, and community?
Masculinity
Rationale:
Correct. The masculinity CSV dimension captures societal distinctions
based on mannerisms typically associated with Western male traits such as
valuing assertiveness and control over traditional feminine traits such as
caring, conciliation, and community. See 9-2: Using Core Societal
ValuesUsing Core Societal Values
Question 29
Selected Answer: a.
Response
In cultures with high uncertainty avoidance, people are:
more likely to believe in superstitions and myths.
Rationale:
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Feedback: Correct. Superstitions and myths play a bigger role among cultures high in
uncertainty avoidance. Although consumers with high uncertainty
avoidance are slightly less likely to gamble than others, when they do,
they may use astrological charts to help plan visits to casinos. See 9-2:
Using Core Societal ValuesUsing Core Societal Values
Question 30
Selected Answer: True
Response
Feedback:
The extent to which scarcity drives actual purchase intentions is more pronounced
among cultures high in uncertainty avoidance.
Rationale:
Correct. Consumers in high-uncertainty-avoidance cultures are quicker to
buy something because of perceived scarcity possibly because of doubt
over when the product might be available again. See 9-2: Using Core
Societal ValuesUsing Core Societal Values
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