Determining Consumer Needs and Wants - Identifying Consumer Needs
and Wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
Satisfying customer needs is at the heart of marketing, but understanding it is
not simple. Stated Needs. Stated needs are those that are clearly specified by the
customer. It’s what the customer requests. For example, you go into a big box
store such as Best Buy and tell the sales associate that you “need a new phone.”
• Real Needs. Real needs are one level above stated needs; they are more
specific and define the parameters that are immediate to defining and fulfilling
the need. In other words, real needs are what the stated needs actually mean.
What are our phone buyer’s real needs? Are they looking for a phone with long
battery life, a high-resolution camera, or a lot of internal memory? • Unstated
Needs. Unstated needs are what the customer also expects but doesn’t ask for.
Once again, using our phone example, the consumer may expect but not express
the desire for good service from the carrier and/or the big box store. • Delight
Needs. Delight needs are those that provide the “wow” factor. These needs, like
unstated needs, can make some products more desirable than others if they meet
those needs. Going back to our phone example, delight needs can be something
like a phone case or other promotional gift. • Secret Needs. Secret needs are
those that a customer may not state or realize but can be one of the main reasons
for choosing a particular product to fulfill the basic stated need. Do customers
want a new cell phone as a status symbol but won’t admit that status is
important to them? The bottom line is that responding only to a customer’s
stated need may not satisfy the customer. The marketer needs to understand
what the customer really wants
