•
Question 1
1.5 out of 1.5 points
All of the following are aspects of Trader Joe's customer experience except which?
Selected
Answer:
Response
Feedback:
•
Question 2
It has a large and expensive research and development facility.
correct
MC Qu. 150 All of the following are aspects of Trader J...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 01-05 Describe the characteristics of a
market orientation.
Level of Difficulty: 2 Medium
Topic: CRM
1.5 out of 1.5 points
Which of the following is not an environmental force?
Selected
Answer:
Response
Feedback:
•
Question 3
administrative
correct
MC Qu. 102 Which of the following is not an environment...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 01-03 Distinguish between marketing mix
factors and environmental forces.
Level of Difficulty: 1 Easy
Topic: Environmental Influences on Marketing
1.5 out of 1.5 points
Which of the following statements about marketing is most accurate?
Selected
Answer:
Response
Feedback:
You have significant marketing expertise since you make marketing-
related decisions every day.
correct
MC Qu. 4 Which of the following statements about mark...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
•
Question 4
Learning Objective: 01-01 Define marketing and identify the
diverse factors that influence marketing actions.
Level of Difficulty: 2 Medium
Topic: Define Marketing
1.5 out of 1.5 points
In the performing arts world, Tessitura uses box office technology to track every
patron transaction, including ticket purchases, fund-raising, volunteering, and gift
shop purchases, in one database. The information can help symphonies, operas,
and theaters develop customer profiles to tailor sales messages to specific
individuals. Tessitura will allow arts groups to engage in
Selected
Answer:
Response
Feedback:
relationship marketing.
correct
MC Qu. 117 In the performing arts world, Tessitura uses...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 01-04 Explain how organizations build strong
customer relationships and customer value through marketing.
Level of Difficulty: 3 Hard
Topic: CRM
•
Question 5
1.5 out of 1.5 points
Suppose you want a snack after taking this exam. Dominos is located across the
street from your College of Business classroom. Unfortunately, you forgot your
wallet in the haste of getting to class on time to take the test. Therefore, you have
no means to pay for the pizza. Which of the following reasons explain why
marketing fails to occur here between you and Dominos?
Selected
Answer:
Response
Feedback:
The ability to satisfy a need is missing.
correct
MC Qu. 40 Suppose you want a snack after taking this e...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 01-01 Define marketing and identify the
diverse factors that influence marketing actions.
Level of Difficulty: 3 Hard
Topic: Define Marketing
•
Question 6
1.5 out of 1.5 points
All of the following are current or prospective distribution channels for Chobani
yogurt except which?
Selected
Answer:
Response
Feedback:
•
Question 7
vending machines
correct
MC Qu. 200 All of the following are current or prospect...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 01-02 Explain how marketing discovers and
satisfies consumer needs.
Level of Difficulty: 2 Medium
Topic: The Four Ps
1.5 out of 1.5 points
Which of the following people would most likely be the best target market for tickets
to the home games of the Indianapolis Colts professional football team?
Selected
Answer:
Response
Feedback:
•
Question 8
all people in the Indianapolis and surrounding areas interested in
football
correct
MC Qu. 71 Which of the following people would most lik...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 01-02 Explain how marketing discovers and
satisfies consumer needs.
Level of Difficulty: 3 Hard
Topic: Target Markets
1.5 out of 1.5 points
Robert was running low on cash when he went to buy his marketing textbook on the
first day of class. Luckily, the bookstore accepted his VISA card, so the bookstore
created utility for Robert.
Selected
Answer:
Response
Feedback:
possession
correct
•
Question 9
MC Qu. 196 Robert was running low on cash when he went ...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 01-05 Describe the characteristics of a
market orientation.
Level of Difficulty: 3 Hard
Topic: Product Value Creation
1.5 out of 1.5 points
The element of the marketing mix that describes a means of getting the product to
the consumer is known as
Selected
Answer:
Response
Feedback:
the place.
correct
MC Qu. 95 The element of the marketing mix that descri...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 01-03 Distinguish between marketing mix
factors and environmental forces.
Level of Difficulty: 1 Easy
Topic: The Four Ps
•
Question 10
Market segments refer to
1.5 out of 1.5 points
Selected
Answer:
Response
Feedback:
the relatively homogenous groups of prospective buyers that have
common needs and will respond similarly to a marketing action.
correct
MC Qu. 123 Market segments refer to
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 01-04 Explain how organizations build strong
customer relationships and customer value through marketing.
Level of Difficulty: 1 Easy
Topic: Target Markets
•
Question 11
1.5 out of 1.5 points
A road map for the marketing activities of an organization for a specified future time
period, such as one year or five years, is referred to as a
Selected
Answer:
Response
Feedback:
marketing
plan.
correct
MC Qu. 142 A road map for the marketing activities of a...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 02-02 Describe core values, mission,
organizational culture, business, and goals.
Level of Difficulty: 1 Easy
Topic: Elements of the Marketing Plan
•
Question 12
1.5 out of 1.5 points
Figure 2-3c
According to Figure 2-3c, which of the following states has the highest number of
monthly website visits?
Selected
Answer:
Response
Feedback:
Texas
correct
MC Qu. 156 According to Figure 2-3c, which of the follo...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 02-03 Explain why managers use marketing
dashboards and marketing metrics.
Level of Difficulty: 2 Medium
Topic: Marketing Metrics
•
Question 13
1.5 out of 1.5 points
An organization uses the strategic marketing process to answer all of the following
questions except which?
Selected
Answer:
"Where do we want to go?"
Response
Feedback:
correct
MC Qu. 241 An organization uses the strategic marketing...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 02-05 Explain the three steps of the planning
phase of the strategic marketing process.
Level of Difficulty: 2 Medium
Topic: The Strategic Marketing Process
•
Question 14
The strategic business unit level
1.5 out of 1.5 points
Selected
Answer:
Response
Feedback:
defines a more specific strategic direction to exploit value-creating
opportunities.
correct
MC Qu. 48 The strategic business unit level
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 02-01 Describe three kinds of organizations
and the three levels of strategy in them.
Level of Difficulty: 1 Easy
Topic: Strategic Marketing Planning Level
•
Question 15
1.5 out of 1.5 points
Though it started first as a limousine service and became a ridesharing service,
Uber recently redefined its business with the addition of Uber Rush and UberEats,
and now considers itself to be in which of these?
Selected
Answer:
Response
Feedback:
the transportation
business
correct
MC Qu. 110 Though it started first as a limousine servi...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 02-02 Describe core values, mission,
organizational culture, business, and goals.
Level of Difficulty: 2 Medium
Topic: The Mission Statement Model
•
Question 16
The key to all scheduling techniques is to
1.5 out of 1.5 points
Selected
Answer:
Response
Feedback:
distinguish tasks that must be done sequentially from those that can
be done concurrently.
correct
MC Qu. 294 The key to all scheduling techniques is to
AACSB: Analytical Thinking
Blooms: Understand
Learning Objective: 02-06 Describe the four components of the
implementation phase of the strategic marketing process.
Level of Difficulty: 2 Medium
Topic: Elements of the Marketing Plan
•
Question 17
1.5 out of 1.5 points
A situation analysis requires a firm to consider the external forces and trends that
affect it. Some of these may be favorable to the organization while others may be
unfavorable. Which of the following is an example of an external force?
Selected
Answer:
Response
Feedback:
A city government bans plastic straws inside all restaurants and
bars in the city limits.
correct
MC Qu. 250 A situation analysis requires a firm to cons...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 02-05 Explain the three steps of the planning
phase of the strategic marketing process.
Level of Difficulty: 3 Hard
Topic: The Strategic Marketing Process
•
Question 18
1.5 out of 1.5 points
Motorola, a pioneer firm in the mobile communications space, invented a program
known as Six Sigma, which sets as a goal no more than one defect in one million
parts manufactured. This is an example of goal.
Selected
Answer:
Response
Feedback:
a quality
correct
MC Qu. 128 Motorola, a pioneer firm in the mobile commu...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 02-02 Describe core values, mission,
organizational culture, business, and goals.
Level of Difficulty: 3 Hard
Topic: Elements of a Marketing Strategy
•
Question 19
1.5 out of 1.5 points
Figure 2-3
Figure 2-3 is an example of
Selected
Answer:
Response
Feedback:
a marketing dashboard.
correct
MC Qu. 145 Figure 2-3 is an example of
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 02-03 Explain why managers use marketing
dashboards and marketing metrics.
Level of Difficulty: 1 Easy
Topic: Marketing Metrics
•
Question 20
1.5 out of 1.5 points
St. Jude Medical makes cardiovascular medical devices, including the world's most
widely used mechanical heart valve. Its products include tissue heart valves,
pacemakers, and implantable cardiovascular defibrillators. St. Jude's innovation in
cardiac devices helps it outperform rivals, and thus provides it with a
Selected
Answer:
Response
Feedback:
competitive advantage.
correct
MC Qu. 169 St. Jude Medical makes cardiovascular medica...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 02-04 Discuss how an organization assesses
where it is now and where it seeks to be.
Level of Difficulty: 3 Hard
Topic: Developing a Competitive Strategy
•
Question 21
1.5 out of 1.5 points
Levi Strauss & Co. uses eight recycled plastic bottles in each pair of Waste<Less jeans,
which are composed of at least 20 percent recycled plastic. This is an example of
Selected
Answer:
Response
Feedback:
green
marketing.
correct
MC Qu. 315 Levi Strauss & Co. uses eight recycled p...
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 03-08 Describe the different concepts of
social responsibility.
Level of Difficulty: 2 Medium
Topic: Corporate Social Responsibility
•
Question 22
Economic espionage includes such activities as
1.5 out of 1.5 points
Selected
Answer:
Response
Feedback:
searching through a competitor's
trash.
correct
MC Qu. 246 Economic espionage includes such activities ...
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Understand
Learning Objective: 03-07 Identify factors that influence ethical
and unethical marketing decisions.
Level of Difficulty: 2 Medium
Topic: Ethical Issues in Marketing
•
Question 23
1.5 out of 1.5 points
The popular cupcake chain Sprinkles, which launched in Southern California in 2005,
recently settled a trademark infringement lawsuit against a Connecticut bakery that was
calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake
Shack because it was apparently violating provisions of the
Selected
Answer:
Response
Feedback:
Lanham
Act.
correct
MC Qu. 198 The popular cupcake chain Sprinkles, which l...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 03-06 Explain how regulatory forces ensure
competition and protect producers and consumers.
Level of Difficulty: 3 Hard
Topic: Political and Legal Environment
•
Question 24
Ethics refers to the
1.5 out of 1.5 points
Selected
Answer:
Response
Feedback:
moral principles and values that govern the actions and decisions of
an individual or group.
correct
MC Qu. 213 Ethics refers to the
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 03-07 Identify factors that influence ethical
and unethical marketing decisions.
Level of Difficulty: 1 Easy
Topic: Role of Ethics in Marketing
•
Question 25
1.5 out of 1.5 points
Cloud computing, such as Apple's iCloud, enables businesses and consumers to
share data or use software applications directly from a remote server over the
Internet or wirelessly rather than having that data file or program reside on a
personal computer. This is an example of a change in the marketing
environment.
Selected
Answer:
Response
Feedback:
technological
correct
MC Qu. 126 Cloud computing, such as Apple's iCloud, enables
businesses...
AACSB: Technology
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 03-04 Describe how technological changes
can affect marketing.
Level of Difficulty: 3 Hard
Topic: Technological Environment
•
Question 26
1.5 out of 1.5 points
Of the following, which racial or ethnic group had the greatest economic impact in
the United States in terms of its buying power?
Selected
Answer:
Response
Feedback:
Hispanics
correct
MC Qu. 64 Of the following, which racial or ethnic gro...
AACSB: Analytical Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 03-02 Describe social forces such as
demographics and culture.
Level of Difficulty: 1 Easy
Topic: Demographic Environment
•
Question 27
1.5 out of 1.5 points
Th
e
o
w
ne
r
s
o
f
B
en
&
J
e
rr
y
'
s
Ho
m
e
ma
de
I
n
c.
a
dhe
r
e
t
o
t
he
be
l
i
e
f
t
h
a
t
t
he
co
m
p
a
n
y
should not harm the environment in any way but actually improve it. This is an example
of
Selected
Answer:
Response
Feedback:
moral
idealism.
correct
MC Qu. 282 The owners of Ben & Jerry's Homemade Inc. adhere
to the...
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 03-07 Identify factors that influence ethical
and unethical marketing decisions.
Level of Difficulty: 3 Hard
Topic: Ethical Issues in Marketing
•
Question 28
1.5 out of 1.5 points
Volkswagen opened a large plant in Chattanooga, TN, in 2011. Within a few years,
Volkswagen spurred more than 12,400 direct and indirect jobs in the area. The
carmaker generates income of over $600 million in Chattanooga annually and
boosts state and local tax revenues by over $50 million a year. A huge expansion
was announced in 2016 that would nearly double its operations in Tennessee. This
example best illustrates change that has impacted the people and
businesses of Chattanooga.
Selected
Answer:
Response
Feedback:
an economic
correct
MC Qu. 80 Volkswagen opened a large plant in Chattanoo...
AACSB: Knowledge Application
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 03-03 Discuss how economic forces affect
marketing.
Level of Difficulty: 3 Hard
Topic: Economic Environment
•
Question 29
1.5 out of 1.5 points
In the private purchase of a used or "pre-owned" car,
places the burden on
the buyer to make sure the car is worth the purchase price, so it is advisable to take the
car first to a mechanic. Once the transaction is complete the buyer typically will not
receive a warranty or return option from the seller.
Selected
Answer:
Response
Feedback:
caveat
emptor
correct
MC Qu. 231 In the private purchase of a used or pre-ow...
AACSB: Ethics
Accessibility: Keyboard Navigation
Blooms: Apply
Learning Objective: 03-07 Identify factors that influence ethical
and unethical marketing decisions.
Level of Difficulty: 3 Hard
Topic: Ethical Issues in Marketing
•
Question 30
1.5 out of 1.5 points
The post-millennial generation that includes consumers born between 1995 and
2010 is known as
Selected
Answer:
Response
Feedback:
Generation Z.
correct
MC Qu. 61 The post-millennial generation that includes...
AACSB: Reflective Thinking
Accessibility: Keyboard Navigation
Blooms: Remember
Learning Objective: 03-02 Describe social forces such as
demographics and culture.
Level of Difficulty: 1 Easy
Topic: Demographic Environment
.
