SOARING TO NEW HEIGHTS IN BUSINESS BY THE STRATEGIC ASCENT OF EMIRATES AIRLINE.docx

SOARING TO NEW HEIGHTS IN BUSINESS BY THE STRATEGIC ASCENT OF EMIRATES AIRLINE

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

Strategic Analysis of Emirates Airline

Introduction

Emirates Airline is one of the largest airlines in the world, based in Dubai, UAE

It has seen tremendous growth and global expansion since starting operations in 1985

External Environment Analysis

Political factors - negotiations with governments for aviation rights is important

Social/cultural factors - influenced growth strategy to serve international markets

Technological factors - using latest technology for aircraft, inflight entertainment, website, etc.

has provided competitive advantage

Sustainability factors - dealing with high fuel prices by using more fuel efficient aircraft

Industry Analysis (Porter's Five Forces)

Threat of new entrants - high capital costs act as barrier

Rivalry - competes intensely with other major international airlines

Bargaining power of buyers - Emirates provides low fares to attract customers

Bargaining power of suppliers - aircraft and fuel suppliers have high bargaining power

Substitutes - high speed trains can substitute for short haul routes

Emirates' Competitive Advantages

Unique business model with long haul and hub connectivity flights

Pricing strategy provides low fares compared to rivals

Highly skilled management and employees

Latest technology and focus on innovation

Strong financial performance and assets

Uses value chain model and VRIN resources for competitive advantage

Challenges Faced

Providing excellent service globally to diverse customers

Becoming a truly global carrier and capitalizing on opportunities

Complex and dynamic external environment

Leadership Effectiveness

Strong, visionary leaders like Sheikh Mohammed bin Rashid Al Maktoum and Sir Tim Clark

Use motivation and management theories to engage employees

Strategic management has driven growth and success

SOARING TO NEW HEIGHTS IN BUSINESS BY THE STRATEGIC ASCENT OF EMIRATES AIRLINE.docx

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