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ROSHN Real Estate
Marketing and the essential components indicate how Roshn organization needs
marketing.
ROSHN Real Estate (ROSHN), a GIGA project and one of the Saudi Public Investment
Fund's initiatives, and the Eastern Province Municipality have inked a collaboration agreement.
ROSHN Group aims to contribute to the development o the Kingdom's Real Estate sector. Real
estate will increase the living level for communities, bring about employment, and open up new
prospects ("ROSHN Project," n.d.). David Grover, CEO of ROSHN Group, stated, "Today, we
are working to construct urban conceptions that represent the standards of quality of life and are
compatible with the aspirations of Saudi society while relying on our trusted partners such as the
Eastern Province Municipality."
ROSHN Real Estate needs a solid marketing plan to help promote its activities and create
awareness of its initiatives. A comprehensive marketing plan should include market research,
competitive analysis, identification of the target audience, product positioning, pricing, location,
and promotional strategies. ROSHN will better understand its current and potential customers
through market research, and a competitive analysis will shed light on the activities of other
companies operating in the same industry. The selection of the target audience will aid ROSHN
in gaining a deeper understanding of its consumers' needs and desires.
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ROSHN's product positioning will help it to differentiate itself from competitors and
offer a unique value proposition. To remain competitive in the market, the organization should
also consider the prices of its competitors. ROSHN must select the best merchants and
distribution routes to offer its products and services. This could relate to physical shops, online
stores, or a combination. Lastly, marketing methods such as paid advertising, public relations,
and word-of-mouth will aid ROSHN in reaching its target market and establishing a solid brand.
By focusing on the 4Ps of marketing, ROSHN can ensure the product, price, place, and
promotion reach the target audience.
Elements of a marketing mix and how they can be used within the organization.
1. The marketing mix comprises four main components: product, pricing, promotion, and
location. The company may utilize the abovementioned elements to promote ROSHN
Real Estate and expand its visibility and reach.
2. ROSHN Real Estate may concentrate on producing high-quality items that conform to
Saudi society's aspirations and represent lifestyle norms. This will satisfy all the
customers and have a place to call home.
3. ROSHN Real Estate should develop pricing that is both lucrative for the business and
competitive and accessible for customers. The pricing should be affordable for most
customers to ensure products are being sold effectively.
4. The Real Estate might build promotional strategies for internet marketing, social media,
print advertising, radio, and television to increase its visibility and audience. This may
ensure that all the latest development news is brought to all its communities.
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5. ROSHN Real Estate should focus on strategically arranging its products in locations that
are easily accessible to potential customers. This may involve collaborating with other
large businesses or physically presenting their products.
The four elements of the marketing mix can assist ROSHN Real Estate in reaching its target
market and increasing its visibility.
Elements of Roshn’s marketing strategy
1. ROSHN will focus on developing a solid brand identity that resonates with its target
market. This involves designing a good website, upgrading the logo or coming up with a
new one, and other marketing materials like coming up with the group's magazines and
spreading it to all its communities.
2. The real estate group will employ digital marketing tactics to boost visibility and attract
customers. Examples include search engine optimization (SEO) tactics, social media
marketing, and website construction.
3. ROSHN will prioritize communicating with customers through several channels,
including email campaigns, public relations, and customer support. Relationships will be
strengthened, resulting in devoted and motivated customers.
4. ROSHN will interact with other real estate companies, trade associations, and local
governments to develop a network of resources that can assist in promoting its projects
and will provide potential clients with incentives to get them to purchase its items.
Examples include discounts, advertising efforts, and loyalty programs.
Roshn’s SWOT analysis
Strengths:
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The Saudi Public Investment Fund (PIF) heavily supports ROSHN, making it easier for
them to acquire resources and funds. Saudi Arabia is known to have aggressively
executed several of the plan's social and cultural reforms, achieving significant gains in
governance improvements and public sector efficiency enhancements (Habibi 1).
However, international censure has inhibited international collaboration and investment
and hampered economic diversification and transformation activities.
Their team of specialists and professionals has extensive knowledge of the real estate
sector. The group goes the extra mile to provide the staff with the necessary education
and training to become highly skilled and seasoned experts.
ROSHN is intriguing to prospective customers due to its emphasis on sustainability.
Their customer-centric approach facilitates the formation of long-lasting relationships
with their clients.
Weaknesses:
As a result of the majority of its operations taking place in the Eastern Province of Saudi
Arabia, ROSHN has a little market presence. ROSHN specializes in building and
construction projects. As a result, it has a relatively little presence in other areas of the
nation.
They must invest in more resources, such as construction equipment, materials, and
personnel with specialized knowledge, in order to expand their business and facilitate
their projects. ROSHN must also invest in more resources, such as construction
equipment, materials, and personnel with specialized knowledge.
ROSHN has yet to build a presence in other significant cities in Saudi Arabia, such as
Riyadh and Jeddah. ROSHN has not yet been able to do so. Due of this, they are unable
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to reach larger, more lucrative markets, which restricts the scope of their company
operations.
The erratic Saudi real estate market may compromise the success of their initiatives: The
success of construction projects is impacted by the regular variations in the Saudi real
estate market. This might make it more difficult for ROSHN to effectively complete its
projects and turn a profit.
Opportunities:
ROSHN can profit from the increased demand for high-quality residential buildings in
the Eastern Province.
Due to collaborations, they have access to the growing urbanization trend in Saudi Arabia
and the Gulf region.
The organization can merge with other large companies to get good amenities that will
satisfy the customers.
The group is looking for national and international suppliers to work with them to ensure
that customers get precisely what they want.
ROSHN can increase its market share in critical Saudi Arabian cities such as Riyadh and
Jeddah.
They can leverage their excellent financial foundation by expanding into neighboring
countries.
Threats:
The ROSHN real estate market may be affected by external forces. Changes in tax
legislation, the real estate market, and the availability of financing can all influence
ROSHN's ability to generate income. For example, a recession might reduce the market
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for real estate, a new tax law could increase the cost of home ownership, and a change in
interest rates could make it more difficult for individuals to qualify for a mortgage.
ROSHN may have difficulty locating the necessary resources and expertise to enter new
markets. It may be difficult to enter new markets. Finding the proper persons and
resources to assist the expansion of ROSHN may prove difficult. To make a prudent
decision, they must consider the local market, rules, and competition.
They risk losing consumers to competitors due to the industry's intense competitiveness.
The real estate sector, like most other industries, is extremely competitive. To attract and
retain customers, ROSHN must continue to outperform its rivals. To distinguish
themselves from competitors, they must offer competitive prices, efficient services, and
new solutions.
The uncertainty of the political and economic context in which companies conduct
business may impede their potential for success. Political and economic volatility can
have a substantial impact on ROSHN's profitability
