Running head: CORPORATE CITIZENSHIP AND CORPORATE IMAGE
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How Corporate Citizenship and Corporate Image Benefits all Business
Name
BMAL 550
Liberty University
CORPORATE CITIZENSHIP AND CORPORATE IMAGE
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Abstract
One of the fastest growing trends in business is a strong corporate image. With the addition of
the internet companies must answer to societal earnestness and not just their local community but
the world’s image of a socially responsible organization. Knowing it is impossible to meet these
expectations the companies are looking for a set of guidelines to please the masses. The bottom
line up front is that since the early 90’s polling has shown that consumers are 85% more likely to
spend their money with a company who is socially responsible and believes that their investment
will provide a better life for someone else in the world. It is important to understand how we got
to this point in society and will it last. For most of existence it was word of mouth that grew a
company’s financial status. Those days are no longer a part of the United States stages of growth
for corporations. The word of mouth has been traded for the word of text. Social media has
created a platform of growth for business that without it would have never reached the success
story category. For example, a 2006 Argentina vacation noticing kids barefoot playing soccer
turned into a company that used newspaper and social media to now provide over 95 million
pairs of shoes around the globe to those in need. Of course, I am talking about, TOMS. The trend
of buying a pair of shoes and providing a pair to someone in need pulled at the heart strings of
millions of consumers.
