Case analysis #2- Wil’s Grill
Wil's Grill is a small food company that specializes in both street cuisine and catering.
Nutritional local food is emphasized in a customer-focused business. Both street food and
catering are still in their infancy and are expected to grow in the next years. The popularity of
food trucks and street food has risen in recent years, as has its social appeal. The most critical
decision he must make is whether to expand his street food business, expand his catering
business, or start something altogether new to sustain himself.
Wil's Grill concentrated on offering 'clean food' to attract customers, as the trend nowadays is
to live a healthy lifestyle. Wil's Grill offers a "clean food" menu, giving them a competitive edge
by catering to the current trend of people eating healthy food by providing clean food.
Resources:
In order to compete in the street food sector, you must have a diverse set of resources. First and
foremost, you must build a positive reputation with your customers. This may be done through
social media or other offline techniques. This can help you acquire more favorable comments
and referrals from customers. Second, you must have a high level of mobility. It's crucial to be
able to move from one area to another in order to serve new consumers and increase your
customer base. Third, in order to have a complete understanding of the supply chain, which in
this case may be your food producer or farm, you must create a strong and good relationship
with your food suppliers.
Capabilities:
People enjoy to watch food being prepared, which is one of the most important skills necessary
in the culinary sector. By enabling customers to watch the process, they will have a better
experience. Furthermore, it is more important to get the food out quickly than to spend a lot of
time on the presentation. The most important aspect, though, will always be quality. Because
"clean food" is becoming increasingly popular, another competency required in the street food
market sector is the capacity to deliver sustainable and ecologically safe items.
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