Global Marketing
MKT 425 ) (SLN 16405
W 6:00 – 8:4 (BA5 C 324)
Instructor
Professor: Ajith Kumar
Office: BAC 486
Phone: 965-5544
E- mail: Ajith.Kumar@asu.edu
Office Hours: MW 1:15 - 2: 45
Course Objectives
To provide students (who are assumed to be familiar with the content of introductory-level
business courses) a broad understanding of how globalization impacts strategic business
decision-making, with particular emphasis on global marketing.
Course Structure
The course will be organized around a country analysis project and a competitive
simulation. Lectures and class discussions will focus on exploring in depth a comprehensive
country analysis framework that will be applied to the project and the simulation. We will
be using the framework developed by Professor Douglass North (for which he was awarded
the Nobel memorial prize in Economics).
The country analysis ass, in order to provide all students with projects will be presented in cl
a better understanding of the diversity of country market environments and how these are
shaped by interplay of the economic, financial, legal, political, social and cultural aspects of
the country environment.
Grading
1. Quiz on Country Manager simulation (01/30) 10%
2. #1 Exam (02/20) 25%
3. #2 Exam (05/03) 25%
4. Project (Written submission + Class presentation) 2 0%*
5. Country Manager simulation 20%*
*Individual student scores will be determined by peer evaluations.
2
2
Assignment of final letter grades
Following the recommendations made by the Marketing department, the criteria for assigning letter
grades will be as follows:
97%-100% A+
93%-96.99% A
