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Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
Constructing Muammar Al-Gaddaf
Introduction:
The European Self needs violence and needs to confront its Other to feel and maintain its power, to
remake itself continually. The generalized state of war that continuously subtends colonial
representations is not accidental or even unwanted- violence is the necessary foundation of
colonialism itself .. the Master can only achieve a hollow form of recognition; it is the Slave, through
life-anddeath struggle, who has the potential to move forward through full . i consciousness. Michael
Hardt and Antonio Negri, Empire Present-day rhetoric of the United States government utilizes the
age-old binary of good versus evil that creates divisions between the West and the Middle East and
justifies violence against all civilians, soldiers and government officials from the opposing side by
rhetorically constructing an enemy that is non-human, evil, and dangerous. This rhetorical tool of the
binary becomes increasingly problematic when used to suppress rebellion and perpetuate dominant
power structures, for it encourages further rebellion and conflict. What we are experiencing in U.S.
political rhetoric today is that as the dominant power structure, the government fights to control
resistance (appearing in the form of terrorism) against Western systems of oppression. The use of the
binary of good versus evil in U.S. political rhetoric, sometimes referred to as the Manichean
dichotomy,ii is a rhetorical strategy used by the state as it attempts to reinforce dominant power
structures. "The imperial machine ... produces and reproduces [master narratives] (ideological master
narratives in particular) in order to validate and celebrate its own power."iii Those in the U.S.
Government understand that language legitimizes and furthers power structures, but the use of
binaries, specifically those which attempt to "erase and neutralize ... differences and individualities"iv
with the creation of the enemy, will only be met with rebellion in this post-modem world that
demands acceptance of difference. Increased subordination inherently leads to an increase in uprising,
but this is not a negative process, for "disobedience to authority is one of the most natural and healthy
acts. To us it seems completely obvious that those who are exploited will resist andgiven the
necessary conditions-- rebel."v Given this light, terrorism is a healthy act of rebellion against a
prevailing system of oppression, for America colonized the space of the Middle East through
globalization and capitalistic expansion, and so-called terrorists such as the Libyan leader, Muammar
al-Gaddafi,vi rebel against that oppression. For example, Osama bin Laden speaks of freeing his
people from Western oppression: "We fight because we are free men who don't sleep under
oppression. We want to restore freedom to our nation, just as you (America) lay waste to our nation.
So shall we lay waste to yours."vii Sometimes, like in the case of September 11, the rebellion is
successful, while other times, such as the case of Gaddafi, the oppressor forces concession. Thus, the
War on Terror is a struggle by the U.S. to contain revolutions · · l b l viii agamst its go a power.
Rhetoricians such as Robert Ivie and George Lakoffhave examined the use of language of opposition
to create and control various enemies during the War on Terror, but they have also ignored or
overlooked numerous cases. This paper will examine one such case, that ofMuammar al-Gaddafi,
whose reciprocal violence eventually succumbed to the oppressor's global economic power. This case
study will explore how the U.S. government rhetorically constructed Gaddafi in order to control both
his identity within American society (as either an enemy or an ally), as well as the counter-violence
that Gaddafi supposedly enacted against Western systems of power. This essay aims to bring to light
the circumstances of Gaddafi' s situation that lies between the two poles of the imposed binary and to
ultimately question the faulty rhetorical system with which the U.S. government justifies its violent
foreign policies. To achieve this, I will examine the rhetorical construction of Gaddafi by looking at
first language of opposition found in archived newspaper articles and political rhetoric from the
1980six to show how Gaddafi was portrayed as an enemy, followed by rhetoric from the past five
years to show how Gaddafi has been framed as a reformed sinner and an ally. I will then explore the
political reasons behind this change in rhetoric, exploring why the U.S. government chose to change
the construction by which Gaddafi was defined. I will argue that the U.S. government, having trouble
maintaining justifications for the War on Terror and the War in Iraq, aimed to validate these conflicts
by placing Gaddafi within a binary. The last section of this essay will aim to expose the middle
ground within the binary from both time periods to show that Qaddafi was not completely evil in the
1980s and that he is not a reformed ally today. The essay hopes to provide another example from the
War on Terror of how the U.S. government utilized language to legitimize violence in the hopes of
controlling rebellion against the Western systems of oppression and power, and to highlight the
dangers of these rhetorical constructs. Today the U.S. government relies on language of opposition to
justify violent foreign policy. Because of this, we find ourselves faced with revolt against the system
of oppression that we have produced, because language of opposition promotes cultural hegemony
and furthers oppressive power structures. In our postmodern world, oppressive power resides in
discourse, for "discourses have become one of the primary means of imperialism. Whereas in the past,
imperialism was about controlling the native by colonizing her/him territorially, now imperialism is
more about subjugating the 'native' by colonizing him discursively."x U.S. "representations of subjects
of developing countries and racially oppressed groups are as an 'other'-racially inferior groups are
hence open to subjugation by (white) Western discursive practices."xi While violent rebellion is the
common reaction to such oppression, the more peaceful method is to reject the binaries presented to
us by political rhetoricians, and search for the full meaning of an international conflict found within
the middle ground removed by the binary. To achieve this, we must pay attention to what is
commonly known as the "excluded middle"xii and "resist the notion of rhetoric as a unified, coherent,
and uni vocal collection of texts stretching over time ... [we] must instead locate the variety of
rhetorics that exist at any particular moment and examine their interaction with each other and the
conditions of their production.xiii This essay will aim to reveal the 'variety ofrhetorics' present in the
case of Gaddafi using a critical rhetorical approach in my research. I argue that Gaddafi did not
undergo a 'change of character' as the political discourse claims, but that after years of diplomacy and
secret meetings, Gaddafi made a decision that was beneficial to both his country and to U.S. interests.
In doing this, I argue that the Western world must rethink its use of binaries and language of
opposition, for binaries promote the dehumanization and eradication of other cultures in an attempt to
advance and protect current systems of power and domination and stifle revolutionary violence. While
it is impossible to eliminate the use of these binaries, it is crucial that, upon receiving these rhetorical
constructions from politicians via the news media, Western audiences are aware of and critical in their
analyses of such language. It is equally imperative that Western audiences become acutely aware of
the dangers of language of opposition that leads to subjugation of the enemy Other. "The crisis of
modernity has from the beginning had an intimate relation to racial subordination and colonization ...
the nation-state is a machine that produces Others, creates racial difference, and raises boundaries that
delimit and support the modern subject of sovereignty."xiv I must briefly stress that the complete
elimination of language of opposition is impossible, for the processes of human meaning-making are
based upon difference, and it is upon difference that binaries are structured. "Difference matters
because it is essential to meaning; without it meaning could not exist ... [and] the 'Other' is
fundamental to the constitution of the self."xv The creation of a self (such as a national identity) is
dependent upon the existence of an Other, thus the rhetorical construction of the Other and language
of opposition are inherent to the human process of understanding. This may be benign when basing
identity on peaceful cultural differences- such as: the French like stinky cheese while Americans
prefer hamburgers- but these processes become dangerous when used to create an enemy in order to
justify violence against, and subordination of, other human beings. While the rhetorical creation of the
Other may be an effective short-term solution in justifying violence in the attempt to retain control of
the dominant systems of power, it will fail in producing such control, for the binary will be met with
resistance and revolt. This is a historical assumption, as the United States rests on a creation narrative
of revolt against systems of oppression, and while the use of the rhetorical framing of an Other will
always occur, the oppressors will eventually fail. The importance of this work is to highlight language
of opposition that is used to justify violence and reify power structures, for it is this use of rhetoric
that keeps us from moving forward peacefully toward an era in which difference is accepted. Section
1: Muammar al-Gaddafi- Product of the Binary The use of the good/evil binary in mediated political
rhetoricxvi has become a staple for the U.S. government in justifying the War on Terror, during which
we have witnessed multiple examples of language of opposition and rhetorical creations of an evil
Other/enemy. In the original conflict, President George W. Bush and Osama bin Laden rhetorically
constructed each other as evil enemies. Bin Laden defined U.S. capitalism as evil, and Bush as the
crusading leader of this power-hungry society. Bush's rhetorical path was somewhat less smooth. The
conflict began with overall indictment of the Muslim culture as backwards, but as racial problems in
America emerged from this rhetoric, he carefully and quickly re-defined the enemy as a radical group
who do not represent all Muslims, and who are crazy and different from "good" Muslims. Bin Laden
was portrayed as the crazy, extremist leader of this group, who were quickly defined as terrorists. The
war moved rapidly from a war in Afghanistan to a global War on Terror and finally to the War in Iraq.
Over the past five years, Americans have witnessed the U.S. government justify violence through the
rhetorical creation of an enemy, today labeled as the 'terrorist,' (including those labeled as a supporter
terrorists, the definition of which ranges from allowing labeled terrorists to stay in a country, to the
possession of nuclear weapon technology). While rhetoricians have examined the implications of this
language from a number of angles and instances, the essential binary remains constructed and often
uncontested or overlooked within our culture's language. One example of language of opposition that
remains relatively unexamined is the rhetorical construction of the leader of Libya, Muammar al-
Gaddafi- particularly the rhetorical relocation of Gaddafi from one side of the binary (evil) to the
other (good) over the past ten years. Throughout the 1970s and the 1980s, political discourse
portrayed Gaddafi as an other/evil enemy and as a primary sponsor and supporter of international
terrorism. During the period, Gaddafi incurred numerous economic sanctions and military attacks. In
1999, economic problems from imposed sanctions forced Gaddafi to attempt to re-enter the
international fold, but the U.S. government would not remove sanctions without Gaddafi's promise to
disband nuclear intelligence and repay the families of the bombing of Pan Am Flight 103.xvii When
Gaddafi finally gave into Western requests in 2003, sanctions were lifted and the political discourse
surrounding Gaddafi changed, discursively leading to the removal of Libya from the State Sponsors of
Terrorists listxviii in May 2006. This section of the essay will first examine political and journalistic
rhetoric from the 1980s that discursively portrayed Gaddafi as an evil enemy, thus justifying violence
against him and his people. I will then examine the same kind of rhetoric from the past five or so
years that portrayed Gaddafi as a man who underwent a change of character to become the U.S
government's number one ally in the Middle East. The Construction of Gaddafi as an Evil Other
Throughout the 1970s, Western leaders associated Gaddafi and his regime with terrorist activities, and
by the mid-1980s, Journalists mirrored the rhetoric of Western politicians that portrayed Gaddafi as
the principal financier of international terrorism. The U.S. government tied Gaddafi's regime to acts of
terrorism including the 1972 Munich Olympics killing oflsraeli athletes, the 1973 assassination of the
U.S. ambassador to Sudan, and the 1975 raid of a meeting of the Organization of Petroleum Exporting
Countries (OPEC) in Vienna, led by the international terrorist known as Carlos the Jackal. The U.S.
government also accused Gaddafi of supporting the Palestinian Liberation Organization, the Irish
Republican Army (IRA), the Japanese Red Army, and others.xix While the list of Gaddafi's supposed
infractions goes on, I will narrow my examination to public discourse surrounding operation El
Dorado Canyon to illuminate language used to justify state violence and further Western systems of
power. In 1986, Western politicians blamed Qaddafi and his government for an attack on a
discotheque in Berlin that killed two U.S. servicemen, after which the U.S. Navy invaded the Gulf of
Sidra in the Mediterranean Sea. Libya claimed the gulf as territorial waters, and string of military
conflicts ensued.xx On April 14, in what was dubbed operation El Dorado Canyon, the U.S.
government bombed the Libya's capitol, Tripoli, striking Gaddafi's home and killing a number of
civilians including Gaddafi's young adopted daughter. The U.S. government had to justify these
actions, so "the administration charged that its leader, Mohammar Qaddafi, was organizing terrorist
strikes on Americans and U.S. interests abroad."xxi The news media disseminated this political
rhetoric to portray Operation El Dorado Canyon as the necessary eradication of an irrational evil
enemy, allowing for the motivations behind violent acts to remain unchallenged. "When it crune to
defining the problem, the media overwhelmingly favored the administration,"xxii thus journalists
allowed the government to disseminate language of opposition to the public without question. While
the journalists failed to perform their duty as the watchdog of the government, the audience (Western
civilians), also failed to question this language. The discourse surrounding Gaddafi in the 1980s
exemplifies the use of the rhetorical arsenal necessary to create an enemy using a good versus evil
binary. There are a number of rhetorical tools commonly used in this process including: the creation
of the self/audiencexxiii, the process of dehumanization, and the "three topoi" xxiv as theorized by
Robert Ivie. The placement of Gaddafi as the evil Other within the binary of good versus evil,
simplified the justification of violence against him and his supporters. As Dr. Rosa Eberly explains,
the designation of an Other as evil is dangerous because "while 'evil' might function for some
audiences as an answer to forensic questions, it does little to provide guidance for deliberative
questions ... claims about evil shut down deliberation."xxv The binary of good/evil becomes harmful
when used to rhetorically create an enemy because when political rhetoric constitutes a person as the
evil Other, the self (in this case the American/Western audience of this rhetoric) will aim for the
complete eradication of the evil, even through violent means. This rhetoric also positions the audience
as striving for goodness at the risk of becoming evil, thereby forcing the audience to fight evil while
satisfyingly positioning them as good. In 2000, journalist Ugboaja Ohaegbulam explained how this
discourse functions, its implications, and how Gaddafi had been placed within a binary at the aim of
creating an enemy: Over the past three decades, casting leaders of foreign countries as Hitler's and
their countries as evil empires has become the staple of U.S. foreign policy. U.S. Administrations ...
have tended to use such characterizations as a shorthand justification for a number of invasions,
bombing sorties, and military buildups. Conducting foreign policy in this fashion, however, can have
serious drawbacks. Castigating foreign leaders and America's enemies as evil personifies raises the
stakes of operations and leaves little room for a nuanced and often more practical approach to conflict
resolution. Americans troubled relations with Libya have been a victim of this approach for about
thirty years. ,,xxvi A common rhetorical tool used to create an enemy is known as "imperial
savagery."xxvii In this method, the political rhetorician portrays a culture as backwards and in need of
saving. John R. Butler defines this type of rhetoric as, "the development of a primitive society that
does not appreciate its problems or the benevolent intentions of those who wish to help [and] the
identification of a solution that constitutes bringing civilization to a troubled culture."xxviii James
Bovard, a writer for the Future of Freedom Foundation, discusses the Reagan Administration's use of
this tactic when it proposes that the Libyan people are trapped by Gaddafi and need to be saved by
America. At the same time, Bovard argues, the U.S. government warns the Libyan people that
Qaddafi's evil acts implicate them as enemies to the Western world: While the U.S. government
insisted that the killing of civilians was an accident, a Voice of America broadcast that night warned
the Libyan people, "The people of the U.S. bear Libya and its people no enmity or hatred. However ...
so long as Libyans obey his orders, then they must accept the consequences. Colonel Qaddafi is your
tragic burden. xxix Another example of imperial savagery appeared in a speech Reagan gave the night
before Operation El Dorado Canyon when he said "I'm sure that today most Libyans are ashamed and
disgusted that this man has made their country a synonym for barbarism around the world. The
Libyan people are a decent people caught in the grip of a tyrant. ,,xxx Dehumanization is another
primary component of the process of enemy-making, for the construction of the enemy as evil and
non-human justifies killing the enemy. Ivie refers to the result ofthis rhetoric as a 'just' or justified war.
He explains that "warfare is characterized as a means of last resort, a necessary evil forced upon a
reluctant nation by the aggressive acts of an enemy bent upon the alienation of humarikind from their
liberties."xxxi The self/good side, in fighting against an aggressor, is freed from responsibility for the
conflict and has been forced to war as the victim of an attack by evil. This "victimage rhetoric"xxxii
allows for complete justification for war through the projection of the aggressor as a savage with
irrational desires for domination. The use of this topoi was seen clearly when Reagan stated that
"Colonel Qadhafi had engaged in acts of international terror, acts that put him outside the company of
civilized men," and said that the bombing at La Belle Discotheque was a "monstrous brutality" that
was "but the latest act in Colonel Qadhafi's reign of terror.""""iu This language portrays Gaddafi as a
non-human, for he is not like 'civilized men,' thus constructing him as an enemy who can be killed
without remorse. Ivie lays out the three topoi (means of justification) against the enemy, all of which
the U.S. government applied to Gaddafi both in relation to his own actions and through his
associations with other 'enemies' such as terrorists, and to his possession of 'weapons of mass
destruction.' The first oftopos, 'force versus freedom,' posits that everyone has a right to freedom and
that the good side can offer that freedom. In this construction, a political rhetorician constructs the
good side as fighting in defense of freedom against an enemy who is forcefully threatening to remove
said freedoms, thereby forcing the self to retaliate with even greater force, and so on. During
Operation El Dorado Canyon, Reagan argues that the U.S. and its allies are fighting to defend the
freedom that Gaddafi is forcefully trying to destroy, so the U.S. must in tum use force to protect that
freedom: Our friends and allies in Europe ... understand better than most that there is no security, no
safety, in the appeasement of evil. It must be the core of Western policy that there be no sanctuary for
terror. And to sustain such a policy, free men and free nations must unite and work together.xxxiv By
declaring that not just America, but all of its allies in Europe, are fighting for freedom, Reagan is
creating an enemy who threatens an entire way of life. This enemy is dangerous not only to the U.S.,
but to all who are good who defend security and safety, therefore the eradication of this enemy is all
the more justified. The second topos is the construction of "irrational versus rational,"xxxv in which
the enemy and his ideas are irrational because hexxxvi is crazy and non-human, while the selfs ideas
are rational, as he is sane and human. This method is employed in an article in which the bureau chief
of The New York Times in Madrid, Edward Schumacher, portrayed Gaddafi as a crazy person. "Many
have wondered: is Qaddafi mad? A megalomaniac? Otherwise respectable psychologists have tried to
analyze him from afar ... While many of those around him are corrupt, Qaddafi by all accounts is not,
making him the worst sort of dictator: a true-believing one."xxxvii By positioning him as crazy by all
Western standards, and then labeling him as a dictator, who by definition is contrary to Democracy
and therefore is an enemy, Schumacher reflects the perspective intended by the government that
Gaddafi is indeed an irrational evil enemy. This topos suggests that it is the job of the self to contain
and tame the other because they are too irrational to fix themselves, which we see when Schumacher
said that psychologists (assumed to be sane/Western) have studied this Other-a 'madman' who truly
believes that he is an honorable revolutionary. The language in a 1986 Newsweek article also shows
the use of the "irrational versus rational"xxxviii topos when it quotes former Secretary of State
George Shultz as encouraging a coup in Libya, and quotes an unnamed U.S. Official as saying that
"the problem is Kaddafi, not Libya. nxxxix The language in this article assumes that Gaddafi is a
problem without question, saying Reagan's advisors "believe it [eliminating Kaddafi] will stop Libya's
troublemaking." The article concludes by stating that: Trying to reason with him [Kaddafi] has failed
... and organizing sanctions has proved either impossible or ineffective. With all other possibilities
blocked, administration hands say, they decided months ago that military pressure was the only choice
left. 'The debate about options,' says one senior official, 'ended late last year. ,,,xi This article argues
that rational methods of peace-making such as 'reason' or 'sanctions' have failed because Gaddafi is an
irrational being, leaving the government with no other choice but to use violence to topple this non-
human threat. The third topos defined by Ivie is "aggression versus defense,"xli which assumes that
the enemy was the voluntary and initial aggressor, and we (the self) are involuntary and defensive in
our response. A New York Times article from 1986 begins with, "Col. Muammar el-Qaddafi is
spreading death beyond Libya's borders again,"xlii and refers to Gaddafi's involvement in Chad as
"naked aggression."xliii The journalist then portrayed the U.S. government as the needed defenders of
good in the world, thus portraying it as a hero against the enemy: "The Reagan Administration's
response is as welcome as it is swift. It is reassuring to see that, despite the Iran-contra affair,
Washington can still respond to a crisis in a way that appears timely, measured and open."xliv In a
speech given the night before Operation El Dorado Canyon, Reagan uses this topos most often of the
three. He stated that "self-defense is not only our right, it is our duty,"'1 • and that Americans wanted a
peaceful solution, but that Gaddafi the aggerssor did not allow it: We Americans are slow to anger. We
always seek peaceful avenues before resorting to the use of force -- and we did. We tried quiet
diplomacy, public condemnation, economic sanctions, and demonstrations of military force. None
succeeded. Despite our repeated warnings, Qadhafi continued his reckless policy of intimidation, his
relentless pursuit of terror. xlvi This statement rhetorically constructs 'we Americans' as the good,
humane, and rational side who tried to resolve the conflict in a peaceful manner, but because of
Gaddafi's irrational and aggressive tactics, we were forced to use violence in order to conquer this
extremely dangerous threat. All three topoi of justification allow for the dehumanization of the enemy
in such a way that absolves the self of any responsibility for the violence that comes with the conflict.
Through this process, the call to war is portrayed as a last option; a final resort in saving the good in
the world (the self) that is being threatened by evil. This rhetorical construction became the
foundation of the American War on Terror, and it continues to be relevant to all who are portrayed as
the evil Other by association with groups of peoples or activities already constituted in the American
identity as evil. In the 1980s, political rhetoricians constructed Gaddafi as the evil enemy using
common rhetorical tools of enemy-making. I will now examine to current discourse that constructs
Gaddafi as a person who, due to a change of character (as opposed to a change in policy), has moved
to the 'good' side of the binary by attaining the identity of the self. When reading this next section,
keep in mind the tools of dehumanization and the three topoi discussed in the previous section, for
their use in the past construction of Gaddafi as an enemy is crucial to the relocation of Gaddafi from
enemy to ally. This narrative of an other-turned-self highlights Gaddafi's human nature by showing
how he has undergone a change of heart, thus providing proof that he has moved from the side of the
inhumane/irrational/aggressive/evil other to the side of the humane/rational/passive/good self. The
Construction of Gaddaji as a Self In 2003, the U.S. government announced to Western audiences that
Gaddafi planned to end his nuclear weapons program. From 2003 to the removal of Libya from the
State Sponsors of Terrorism list in May 2006, Western politicians began to change their rhetoric
surrounding Gaddafi in the hopes that he would smoothly transition from enemy to ally in the eyes of
the Western audiences. Using the same processes that were used when creating Gaddafi as an enemy,
politicians were able to construct Gaddafi as an Other who has, with the help of the civilized Western
world, been reformed to become less like an enemy (irrational, inhumane, crazy) and more like the
self (rational, human, sane). In addition to political rhetoric, I will examine newspaper articles in
which journalists' construction of Gaddafi mirrors that of the politicians in showing the successful
relocation of Gaddafi within the good/evil binary. An important rhetorical tool in the creation of an
enemy is the creation of the self, which appears when Gaddafi is framed to have "decided" to tum
away from activities identified with the "other" such as terrorism and Weapons of Mass Destruction,
and join the identity of the "self." John M. Murphy explains that political rhetoricians provided a
construction "through which the audience was to interpret its identity. Simply put, we were good and
they were evil."1 This process was applied to Gaddafi, for when associated with terrorism and
WMD's, he was an enemy, a non-human and an Other. When language constitutes him as someone
who was an enemy in the past, it implies that he is by default now a self. Gaddafi's movement from
one side of the other is primarily constructed through language that shows him to be removing his
identity from things that we regularly identify in tandem with enemies or otherness, including
terrorism and nuclear proliferation. By removing these aspects from Gaddafi's identity, it is easy to
construct him as an ally. A BBC article from 2006 clearly shows how Gaddafi has become more like
the self in noting his humanity (an important aspect of self-ness ): "looking and sounding increasingly
weary, Colonel Muammar Gaddafi, 64, seems to have come to terms with his own mortality."xlvii The
article portrays him as one who was once an other: "he [Gaddafi] has ruled his country in the style of
the most eccentric of absolute monarchs imaginable," but then shows his change of character: "with
the wisdom of years perhaps, the Libyan leader has tried hard to tum a new page and clean up the
image of his country as a haven for revolutionaries."xlviii The article shows that Gaddafi has been
rewarded for his choice to become more like the Western self: the decision of the U.S. to restore full
diplomatic relations with Libya marks the crowning success of his efforts to have his country accepted
back into the international community. He would clearly like a skeptical world to see this as final
proof that he and his country have cast aside their rebellious streak."xlix In this article, Gaddafi is
shown as a formerly crazy revolutionary who has come to his senses and accepted the correct way of
life; the life of the Western self. Another BBC article in 2004 says that Gaddafi was once "one of the
West's bogeymen," who has "turned into, if not exactly a new friend, then someone the West is doing
business with,"1 providing discursive proof that Gaddafi is no longer the evil other of the 1970s and
80s. A BBC article from September 2005 called Libya the "Washington fairytale," in reference to
Gaddafi's decision to end Libya's nuclear weapons program. The article states that "once seen in
Washington as a typical 'rogue state,' Libya has now definitively come in from the cold." The article
calls Libya "a country once condemned for its involvement in international terrorism and for having
clandestine weapons programmes," again showing a previous (and now non-existent) identity
associated with concepts that define Otherness. This language highlights the idea that Gaddafi was an
enemy in the past, implying that he is no longer such thus, according to the binary, he has become
more like the self. The article again emphasizes Gaddafi's past identity as an enemy, calling Gaddafi a
"maverick veteran" and highlights his change of character, saying that Arabs were "as surprised as
anyone when Libya admitted responsibility for the Lockerbie and French airliner bombings," Ii
showing that his change of character was unexpected due to his past evilness, thus highlighting that he
has truly changed. Journalist Anthony Layden said that Gaddafi chose "a radical change of
direction,"1 ii emphasizing Gaddafi's move from the side of the enemy/other to the side of the self, for
an enemy can not be like the self unless his previous moral deficiencies (upon which or justification
of violence against him rested) have been removed or remedied. While many journalists reflected the
language of the political rhetoricians, one New York Times writer makes note of, and denounces, the
change in political rhetoric. He shows Gaddafi' s past status as an enemy by referring to Gaddafi as, "a
onetime bitter enemy [that] the U.S. government had tired for years to isolate, topple, or kill,"1 iii thus
noting Gaddafi's past location within the binary. The article quoted Noman Benotman,1 iv as saying
that "anyone who is an enemy ofKadafi is also an enemy of the United States," showing how Gaddafi
has literally become part of the self as an ally to the U.S. government. The article then quoted Ashur
Shamis,1 v as recognizing the change in Western rhetoric, saying that "Kadafi was considered to be a
dictator and terrorist, and Libya was a rogue regime ... suddenly, everything has changed. Kadafi used
to be public enemy No. 1 and now you are arresting people based on his information ... "1 vi While
this article ultimately questions the change of rhetoric, it still uses language of opposition, and
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