1
NetConversions Influences Kelley Blue Book
Students Name
Institution
Course
Year
2
NetConversions Influences Kelley Blue Book
1. Management-Research Question Hierarchy
Question: Develop the management-research question hierarchy through investigative
questions for this project.
To address the management dilemma Kelley Blue Book (KBB) faces, it is essential to
develop a structured management-research question hierarchy that systematically narrows
down the problem from broad issues to specific questions that guide data collection and
analysis.
Management Dilemma: KBB needed to enhance its website’s performance to
increase revenue from advertisers due to declining sales of its printed book (Bayer,
2024).
Management Question: How can KBB improve its website to maximize user
engagement and advertising revenue?
Research Questions:
1. What are the current user behaviours on the KBB website?
2. Which website elements contribute most to user engagement and satisfaction?
3. How can website design changes enhance user experience and increase
revenue?
Investigative Questions:
