Oculus/Virtual Reality Headset (VR)
https://www.techradar.com/news/the-best-vr-headset
http://web.tecnico.ulisboa.pt/ist188480/cmul/markets.html
Force Threat Level Threat Description Proposed Response
Supplier Power Low Most suppliers are also
business and costs are
relatively stable and
cannot lower the
quality.
Get products with well-
known suppliers and
make quality the same
to keep customers.
Buyer Power High The main negative
about the VR is the
price so many
competitors are
producing cheaper
lower quality products.
Oculus already has one
of the best quality
devices for the given
price compared to many
other companies while
also giving the best
customer service.
New Entrants Medium VR is a new technology
which means many
competitors could start
up to achieve profits.
Limit the competition,
produce new and better
tech than other brands.
Substitutes High These include other
gaming consoles such
as Xbox or PC.
Separate the tech from
others by offering things
only on Virtual Reality
and updates.
Rivals High Other companies of VR;
Valve Index, PlayStation
VR, Samsung Gear.
Reduce Prices or acquire
more investments for
advertisements.
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Connor Malamatenios
