Week 4 Discussion - ISYS

Week 4 Discussion

E-Commerce Strategies

This week, you learned about different e-commerce models, including business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer. These models have commonalities and distinct characteristics. It is important that you understand how they are similar and how they differ in order to know what model to apply to a specific scenario.

For this Discussion, consider the electronic purchases you may have recently made. If you have not made electronic purchases recently, consider two e-commerce sites that carry products you have or would like to purchase. Also, conduct some Internet research on e-commerce strategies used by various companies.

Post by Day 3 a 200- to 250-word explanation of the strategies that at least two companies you make electronic purchases from use to market products to their customers. If you have not made electronic purchases recently, identify two e-commerce sites that carry products you would like to purchase. Explain the strategies used by the companies you selected to market products to their customers. In addition, compare the strategies the companies you selected use to those used by the companies that sell to other businesses. Finally, compare the IT components and systems (e.g., security, payment) for the business-to-consumer and business-to-business e-commerce models.

Be sure to support your work with specific citations from the Learning Resources and any additional sources.

Read a selection of your colleagues’ postings.

Respond by Day 6 to two or more of your colleagues' postings in one or more of the following ways:

• Ask a probing question.
• Share an insight from having read your colleague's posting.
• Offer and support an opinion.
• Make a suggestion.
• Expand on your colleague's posting.

Return to this Discussion in a few days to read the responses to your initial posting. Note what you learned and the insights you gained as a result of the comments your colleagues made.

Note: Refer to the Discussion Template in the Learning Resources for your main post and response.

Week 4 Learning Resources

This page contains the Learning Resources for this week. Be sure to scroll down the page to see all of this week's assigned Learning Resources.

Required Resources

Readings

• Haag, S., & Cummings, M. (2013). Management information systems for the information age (9th ed.). New York, NY: McGraw-Hill Irwin.
  • Chapter 5, “Electronic Commerce: Strategies for the New Economy” (pp. 126–156)