Social Marketing and Healthcare
tooejoReview the following Web site:
Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved fromhttp://www.cdc.gov/healthcommunication/
Create an 18–20-slide PowerPoint presentation with a separate title and reference slide. Include the following:
- Justify why social marketing is needed in today’s society to promote health initiatives.
- List the numerous communication channels that are used in developing a health campaign.
- Describe the process used to identify the population segment that can benefit from a specific health behavior.
- Explain how you will evaluate the effectiveness of your communications campaign.
- Provide a specific example of how social marketing was used in a health campaign.
In addition, include a minimum of five scholarly references in your support of your statements. Be sure to support your statements with appropriate examples.
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