Social Marketing and Healthcare

Social Marketing and Healthcare

Review the following Web site:

Centers for Disease Control and Prevention. (2012). Gateway to health communication & social marketing practice. Retrieved fromhttp://www.cdc.gov/healthcommunication/

Create an 18–20-slide PowerPoint presentation with a separate title and reference slide. Include the following:

·         Justify why social marketing is needed in today’s society to promote health initiatives.

·         List the numerous communication channels that are used in developing a health campaign.

·         Describe the process used to identify the population segment that can benefit from a specific health behavior.

·         Explain how you will evaluate the effectiveness of your communications campaign.

·         Provide a specific example of how social marketing was used in a health campaign.

In addition, include a minimum of five scholarly references in your support of your statements. Be sure to support your statements with appropriate examples.