MKT/544 week 4 individual paper and learning team (for gloria)

MKT/544 week 4 individual

IMC Plan Project: Message Strategy & Media Plan

 Complete the Message Strategy & Media Plan portion of the plan.

• Provide a summary statement of your message strategy that includes the following:
• The message execution
• The purpose of your IMC message
• A description of the target audience
• A description of the message personality or tone
• Describe how the creative process supports the transition from the message strategy summary to the delivery of creative concepts. Include the following:
• Rationale for how you arrived at the description of the message personality
• Tools, such as brainstorming, lateral thinking, insight, and so forth, that you employed to achieve your IMC objectives
• Create a one-year media plan matrix using the format in the Media Plan Matrix that proposes your most effective mix of media channels selected. Include the following:
• A chronological schedule for implementation
• A budget requirement to support the plan
• Describe why the delivery of your message will be more effective than other approaches.
• Click the Assignment Files tab to submit your assignment.

MKT/544 week 4 learning team (only your part)

Please collaborate on this question and post a 200-300 word response to the Learning Team Discussion Question. To analyze the advertising of dot-com companies, find three examples in magazines and three examples of broadcast ads. Videotape TV ads or consult www.superbowl-ads.com, which compiles the ads from the Super Bowl. Analyze (1) the purpose of each ad, (2) the effectiveness of the product explanations, and (3) marketers' brand-building efforts.