MKT 544 week 4 individual paper

IMC Plan Project: Message Strategy & Media Plan

Complete the Message Strategy & Media Plan portion of the plan.

• Provide a summary statement of your message strategy that includes the following:
• The message execution
• The purpose of your IMC message
• A description of the target audience
• A description of the message personality or tone
• Describe how the creative process supports the transition from the message strategy summary to the delivery of creative concepts. Include the following:
• Rationale for how you arrived at the description of the message personality
• Tools, such as brainstorming, lateral thinking, insight, and so forth, that you employed to achieve your IMC objectives
• Create a one-year media plan matrix using the format in the Media Plan Matrix that proposes your most effective mix of media channels selected. Include the following:
• A chronological schedule for implementation
• A budget requirement to support the plan
• Describe why the delivery of your message will be more effective than other approaches.
• Click the Assignment Files tab to submit your assignment.

Media Plan Matrix

The Media Plan Matrix is part of you IMC Plan Project. Using marketing strategies, create a one-year media plan that includes the most effective mix of media channels appropriate to your chosen company. Include a description of each IMC function and approximate budget requirement. Delete the example and fill in the matrix.

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