IMC Plan Project: Message Strategy & Media Plan

For Professor mnash only

Complete the Message Strategy & Media Plan portion of the plan.

• Provide a summary statement of your message strategy that includes the following:
  • The message execution
  • The purpose of your IMC message
  • A description of the target audience
  • A description of the message personality or tone
• Describe how the creative process supports the transition from the message strategy summary to the delivery of creative concepts. Include the following:
  • Rationale for how you arrived at the description of the message personality
  • Tools, such as brainstorming, lateral thinking, insight, and so forth, that you employed to achieve your IMC objectives
• Create a one-year media plan matrix using the format in the Media Plan Matrix that proposes your most effective mix of media channels selected. Include the following:
  • A chronological schedule for implementation
  • A budget requirement to support the plan
• Describe why the delivery of your message will be more effective than other approaches.
  • Click the Assignment Files tab to submit your assignment.