mkt

APPLYING MARKETING KNOWLEDGE

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     3. New technologies are continuously improving and replacing existing products. Although technological change is often difficult to predict, suggest how the following companies and products might be affected by the Internet and digital technologies: (a) Kodak cameras and film, (b) American Airlines, and (c) the Metropolitan Museum of Art.

2.   4. Why would Xerox be concerned about its name becoming generic?

    

    

   Please write the answer with questions, like:

   1. Listed below are three different products in various stages of the product life cycle. What marketing strategies would you suggest to these companies? (a) Canon digital cameras—growth stage, (b) Hewlett Packard tablet computers—introductory stage, and (c) handheld manual can openers—decline stage.

   Answer:.....

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