Marketing Help

Please do not send me any message unless you are serious about this assignment because it is hard to respond to everyone and we waste time. Here goes...please read the following details:

This is a Collaborative Learning Community (CLC) assignment.

You reached a point at which you have a marketing initiative in place. Your team has made adjustments based on instructor's  feedback. However, past performance is not always an indicator of future performance. Consequently, your team will have to continuously monitor the efficacy of your marketing strategy. Your team must be prepared to make necessary adjustments in order to continue to execute the marketing plan. Your team must be prepared to continue the current plan, make minor changes, or go back to the proverbial drawing board.

Specifically, refer to Quarter 6 Simulation Section: Monitor, Improve, and Execute.

Evaluate performance - financial, marketing, and competitive.

Skillfully adjust strategy.

Marketing Details: Look in the simulator for details and then write at 2-3 short  paragraph to explain numbers 1-3 below . You will need to login to the simulator game to get this information in order to write about it. I am attaching an example.

First CLC assignment: 

1. Use activity-based costing (ABC) to evaluate profitability of brands and sales offices.

2. Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity.

3. Continuously improve brand features (R&D).