MKT 552 - week 3 Individual: Opportunity Assessment Paper

Write a paper of no more than 700 words in which you complete the following:

• Consider the seven-step process to assess market opportunity.
• Analyze the steps of the branding process with a well-known e-commerce site.
• Select a website from the following companies, Microsoft®, Intel®, HP, Google™, Dell, Oracle, Apple®, eBay, Yahoo, or Amazon, and compare the site’s particular marketing approach to that of traditional methods.

Format your paper consistent with APA guidelines.

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