Need help with info. from marketing simulation assignment

Please read details before responding and please see attached example of what needs to be done...thank you!

Details:

This is a Collaborative Learning Community (CLC) assignment.

You reached a point at which you have a marketing initiative in place. Your team has made adjustments based on instructor's  feedback. However, past performance is not always an indicator of future performance. Consequently, your team will have to continuously monitor the efficacy of your marketing strategy. Your team must be prepared to make necessary adjustments in order to continue to execute the marketing plan. Your team must be prepared to continue the current plan, make minor changes, or go back to the proverbial drawing board.

Specifically, refer to Quarter 6 Simulation Section: Monitor, Improve, and Execute.

Evaluate performance - financial, marketing, and competitive.

Skillfully adjust strategy.

Marketing - make incremental changes in tactics.

1. Use activity-based costing (ABC) to evaluate profitability of brands and sales offices.
2. Conduct demand analysis to estimate brand, price, advertising, and sales force elasticity.
3. Continuously improve brand features (R&D).