Entrepreneurship Project Essay

The Entrepreneurship Project is hypothetical and intended to enhance your understanding of developing your own business opportunity. NOTE: if you are currently working on an opportunity that will be patented or is confidential, please do not use for this project.

There are five stages to this project. This week, you will work on Stage 1: Conducting Opportunity Analysis. Select a product, service, or idea that you are interested in as a startup company. Your choice could be a business needed in your town, a business using your own personal skills and talents, a home-based business, a franchise opportunity, or a service business.

In a paper of 500-600 words, justify your selection. Include why you believe the project is worthwhile and if there is a need for your product, service, or idea. In addition, after reviewing the various traits in the readings this week, determine which one describes you best. This becomes the Introduction of your final project, due in Week 7.

• You must obtain instructor’s approval for your entrepreneurship choice before moving to Week 2. Approval will be returned with your graded paper.
• Write a paper of 500-600 words, typewritten in double-spaced format (Arial 12-point font or Times New Roman styles), page margins Top, Bottom, Left Side and Right Side = 1 inch, with reasonable accommodation being made for special situations and online submission variances.
• In your response, make certain that you include at least two outside references from search engines or scholarly sources from the APUS Online Library.