DR. CLOVER

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the following six suggestions: 

1. How you will hook your listener

2. Identify the customer’s key issues

3. Make the recommendation

 4. Stress benefits, not features

5. Make the close

 6. Respond to objections 

Write a one-page formal business letter to your supervisor explaining your campaign. 

Write a one-page office memo to your co-workers outlining the campaign. 

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered.

NEED IN-TEXT CITATIONS FROM THE FOLLOWING REFERENCES:

REFERENCE:

Beebe, S. A., & Mottet, T. P. (2013). Business and professional communication (2nd ed.). Upper Saddle River, NJ: Pearson.