Unit VIII Final Project Communication Skills for Leaders

Select a product that you like or a product you use. Design a sales presentation/campaign that introduces an idea for the product, or a better way to promote the product. This section should be a minimum of two pages and include the six suggestions presented on pages 348-352 in your textbook: 

1. How you will hook your listener 

2. Identify the customer’s key issues 

3. Make the recommendation 

4. Stress benefits, not features 

5. Make the close 

6. Respond to objections 

Write a one-page formal business letter (sample on page 372) to your supervisor explaining your campaign. 

Write a one-half page office memo (sample on page 375) to your co-workers outlining the campaign. 

Include all three writing pieces in one document. Add a conclusion to your document, summing up what you have learned from this writing process. Make sure to include any challenges you faced and/or surprises you encountered. 

You may only use your textbook as a resource for this final assignment.