Create a PowerPoint presentation to show management how they can begin to build their brand image
Choose an independent restaurant that you and your peers or family frequent (no fast food chain outlets). Create a PowerPoint presentation to show management how they can begin to build their brand image. Include the following items in your presentation: Slide 1: A picture of the business and a short description of its image. Slide 2: A description of the physical attributes (e.g. ample parking, nice atmosphere, convenient location, large menu, etc.). Slide 3: A description of the risk reduction utilized by the business (e.g. things like guarantees, money-back promises, etc.). Slide 4: A description of the benefits customers should expect to receive (these are the intangibles and the emotions that are created by this business that attracts customers). Slide 5: A promotion of your choosing to increase traffic or purchase rates at the restaurant (e.g. a coupon, buy one get one, etc.). Include a functional voice over recorded by you (a promotional spiel, a motto of the business, an advertisement, etc.). Slide 6: A recap of your main points with a voice over recorded by you (a promotional spiel, a motto of the business, an advertisement, etc.). Slide 7: Explain your marketing strategy (Internet, social media, etc.) All slides: should be illustrated several times with animated gifs.
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