case study

Digital Media - Impact on Society

The use of digital media within organizations has transformed how organizations communicate with prospective and current customers. Digital media such as: web videos, e-books, and social media have each shaped the communication strategies organizations employ to engage customers.

In this assignment, you will locate and read a case study of your choice, and then write a brief analysis detailing how the use of digital media was used to communicate information to achieve a specific goal. Each student is to find an article relating to Digital Media - Impact on Society   and then provide an analysis of the article or case.

Formatting Requirements

Project must follow APA guidelines throughout.

• Double-spaced
• 1 inch Margins
• 12 point professional font
• Headers including project title and page number.
• Use tables, graphs, images, etc. of appropriate size that are relevant to the information to enhance your paper. 

Content Requirements

• Minimum of 1500 words
• Excluding cover and bibliographical pages
• Title Page including (must be APA formatted)
• Project Name
• Title of case/article/scenario

Case Study Requirements: The contents must be supported by research (in-text citations). The body of your report must clearly contain headings with the following titles:

• Introduction and Synopsis of Article / Case
• Goal of Organization or Individual
• Strategy Employed to Accomplish Goal
• Measurable Success Factors
• Conclusion and Analysis of End Result Of Initiative

Bibliographical Page – must be properly APA formatted

Include and cite at least 4 professional sources 

(at least two sources must be peer-reviewed Journal articles or scholarly sources). Clarification 1: Do not use Wikipedia or Web sites that have undated postings with no authors.