BUSN316 F3

INDUSTRY SNAPSHOT:

In the February 2014 issue of Wine Enthusiast... The Texas Hill Country Wine Region was named of the 10 Best Wine Travel Destinations for 2014.

The Texas Hill Country wine region is quickly gaining national prominence for its large number of wineries in a close proximity and for its award-winning wineries with diverse varietals.  Here are a few facts on the Texas Hill Country wine region:

• Nearly 1 million wine enthusiasts visit Texas wineries annually
• The Texas Hill Country wine region is the second largest in the country rivaling the world-renowned Napa Valley region
• Wine industry provides a  $1.7 Billion of economic value to the state of Texas

Using the winery start up concept already discussed, describe their ideal target market using appropriate dimensions (e.g., geography, age, gender, income, psychographics).  Who is NOT their market?  Why? 

Respond to at least two classmates' posts.

This discussion forum should be approximately  250 to 500 words  and must be submitted by Day  4 and respond to two students by midnight Day 7.

Be sure to cite your sources using APA format.