ovo 4.20 fashion management research project

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follow the requirement

  • 2 years ago
  • 200
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Example62023-02-2007_34_251.pdf

STUDYING THE REASONS FOR PRODUCT RETURN INTENTIONS OF CHINESE YOUNG WOMEN IN THE FASHION SECTOR IN CHINA

by Yilian Zhang

Submission date: 02-May-2022 08:43AM (UTC+0100) Submission ID: 178010889 File name: Research_Project.pdf (802.8K) Word count: 12760 Character count: 69869

FINAL GRADE

75/100

STUDYING THE REASONS FOR PRODUCT RETURN INTENTIONS OF CHINESE YOUNG WOMEN IN THE FASHION SECTOR IN CHINA GRADEMARK REPORT

GENERAL COMMENTS

Instructor

Presentation

A very interesting topic to select creating an interesting read.

This project is well written including all the relevant sections.

Your rationale and aims and objectives are clearly defined and justified throughout.

Study depth 

It's clear to see a wide variety of relevant research sources have been applied and correctly referenced throughout.

You have kept the thread of discussion running through your project ensuring clarity.

You have clearly defined and explained your research methods using relevant theory.

It's good that you have critiqued your sources and advised their relevance.

You could have considered consumer behaviour as a further framework and theory to discuss.

Analysis

Analysis is evident throughout your writing.

You have analysed the results of your primary research and gone one step further in your discussion relating back to secondary research. 

The justification and review of your outcomes shows good evidence of your skills in this area.

It is good to have concluded and highlighted your findings at each stage.

Argument

You have sufficiently highlighted and discussed your findings throughout. In the discussion of primary and secondary research you have identified areas where the contradictions occur and made valid and justified responses to the case. 

The limitations highlighted and very relevant.

Conclusion

Your conclusion clearly relates back to the aims and objectives initially set. You have been able to create some clear recommendations for fashion companies working in China to gain traction in this area.

It is clear that the sample for primary research is small for this area of study, this has been identified clearly within your recommendations.

In general, this has been an interesting report to read. You have discovered an existing topic and highlighted that there was a gap in research when relating to China. This could follow further direction with more depth of study within the primary research area.

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RUBRIC: FMAN3003_RESPRJ_21/22

PRESENTATION (15%)

FAIL, INSUFFICIENT : 0- 19 (10)

FAIL, WEAK : 20-39 (30)

BASIC PASS : 40-49 (45)

EFFECTIVE : 50-59 (55)

THOROUGH : 60-69 (65)

AUTHORITATIVE : 70-79 (75)

OUTSTANDING : 80-89 (85)

EXCEPTIONAL : 90-100 (100)

STUDY DEPTH (25%)

FAIL, INSUFFICIENT : 0- 19 (10)

FAIL, WEAK : 20-39 (30)

BASIC PASS : 40-49 (45)

EFFECTIVE : 50-59 (55)

73.50 / 100

75 / 100

Presentation, style, structure, language, communication, grammar, referencing.

Poorly structured and incoherent communication of the project. Does not meet module requirements or follow DMU conventions. Unclear project purpose and process. Poor writing style with grammar and/or spelling mistakes.

Inappropriate structure with weak communication of the project details. Does not meet module requirements or follow DMU conventions. Weak communication of project purpose and process. Poor writing style

Adequate structure and communication of the project. Fulfils requirements and follows all conventions. Communications the details of the project. Adequate writing style though may be typos and grammar issues.

Appropriate structure and communication of the project. Good communication and writing style, may be some spelling and grammar issues.

Cohesive structure and good communication of the purpose, process and outcomes of the project with few minor spelling and grammar issues.

Excellent structure with clear, flowing communication of the purpose, process and outcomes of the project. Practically no spelling or grammar issues.

Outstanding clarity and communication of the purpose, process and outcomes of the project. Excellent use of language and visuals where appropriate. A pleasure to read.

Exceptionally clear structure and communication of the purpose, process and outcomes of the project. Excellent use of language and visuals where appropriate. A pleasure to read.

65 / 100

Depth and breadth of secondary and primary research. Quality and relevance of literature, awareness of how it relates to their project, critical nature of selection of sources. Development and use of primary methods.

Inadequate or irrelevant literature.

Low quality literature with limited evidence of understanding or application.

Adequate cover of literature with some evaluation though limited evidence of its impact on the project.

Good awareness of prior research and its relevance to the project. Some gaps in knowledge highlighted with some relation to the project.

THOROUGH : 60-69 (65)

AUTHORITATIVE : 70-79 (75)

OUTSTANDING : 80-89 (85)

EXCEPTIONAL : 90-100 (100)

ANALYSIS (25%)

FAIL, INSUFFICIENT : 0- 19 (10)

FAIL, WEAK : 20-39 (30)

BASIC PASS : 40-49 (45)

EFFECTIVE : 50-59 (55)

THOROUGH : 60-69 (65)

AUTHORITATIVE : 70-79 (75)

OUTSTANDING : 80-89 (85)

EXCEPTIONAL : 90-100 (100)

ARGUMENT (25%)

FAIL, INSUFFICIENT : 0- 19 (10)

FAIL, WEAK : 20-39 (30)

Strong critical selection and use of relevant literature. Definite gaps in knowledge highlighted and related to the project.

Discerning selection, critique and use of highly relevant literature. Clear identification of gaps in knowledge and their relationship to the project.

Highly discerning, creative and critical engagement with highly relevant literature. Superb debate of its impact on the project.

Exceptionally discerning, creative and critical engagement with highly relevant literature. Superb debate of its impact on the project.

75 / 100

Analysis and outcomes. Appropriate analytical method used and applied, indepth dealing with data. Appropriateness, strength and justification of outcomes.

No analysis. Descriptive presentation of results.

Little and limited analysis. Descriptive presentation of results.

Some evidence of appropriate methods used. Overly derivative and descriptive.

Evidence of appropriate analytical methods and criteria used. May have some descriptive elements.

Clear and convincing evidence of correct analytical methods being used, with well defined analytical criteria.

Excellent choice and application of appropriate analytical methods with creatively developed analytical criteria.

Clear and extensive evidence of a high level of appropriate analytical methods, with specific analytical criteria created and developed.

Clear and extensive evidence of a high level of appropriate analytical methods, with specific analytical criteria created and developed.

75 / 100

Discussion of key analytical findings, structured and cohesive argument created and developed, engaging with critical debate, justified outcomes, highlighting limitations and boundaries, strong links to theory.

No clear argument or outcomes.

Weak discussion and argument leading to unclear outcomes.

BASIC PASS : 40-49 (45)

EFFECTIVE : 50-59 (55)

THOROUGH : 60-69 (65)

AUTHORITATIVE : 70-79 (75)

OUTSTANDING : 80-89 (85)

EXCEPTIONAL : 90-100 (100)

CONCLUSIONS (10%)

FAIL, INSUFFICIENT : 0- 19 (10)

FAIL, WEAK : 20-39 (30)

BASIC PASS : 40-49 (45)

EFFECTIVE : 50-59 (55)

THOROUGH : 60-69 (65)

AUTHORITATIVE : 70-79 (75)

OUTSTANDING : 80-89 (85)

EXCEPTIONAL : 90-100 (100)

Derivative and simplistic argument leading to some defined outcomes.

Good discussion and argument leading to solid, reliable outcomes. Recognition of limitations of the research.

Well-structured critical argument leading to well justified outcomes. Findings are related to theory and limitations of the work presented.

Excellent, cohesive critical argument with clear, well justified outcomes, clear contribution to knowledge, strong links to theory, and well-presented limitations and/or implications.

Sophisticated and critical argument of the issues involved, well justified outcomes, outstanding reflection on the strengths and weaknesses of the research, offers fresh/new insights on the problem or development.

Sophisticated and critical argument of the issues involved, well justified outcomes, exceptional reflection on the strengths and weaknesses of the research, offers dynamic new insights on the problem or development.

85 / 100

Conclusions and Recommendations for Future Work (RFW). Clear relationship to purpose and stated aim, evidence used to derive conclusions, justification, new insights or knowledge into topic. RFW identify relevant areas, critical relationship to the project, specific.

Conclusions do not do not show the value of the project. RFW are missing or irrelevant.

Poorly justified conclusions, lacking evidence or relation to the aim. RFW are not helpful for developing the topic.

Relates the work to the aim though with limited justification. RFW are basic and uncritical.

Adequate use of evidence and argument to derive conclusions. Generalised RFW though related to the project.

Solid conclusions that clearly relate the evidence and findings to the aim Good RFW with clear critical relation to the project.

Strong conclusions clearly showing new knowledge, with clear relationship to the aim. Clear and relevant RFW showing insight and thought.

Significant and justified conclusions, adding new insights to the topic. RFW critically identify highly specific and insightful areas.

Significant, exceptional and justified conclusions, adding new insights to the topic. RFW critically identify highly specific and insightful areas.

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FMAN3003ResearchProjectWORKbook2023-24111.docx
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FMAN3003week15-21.zip
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