4.23 HW fashion management project
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Example62023-02-2007_34_251.pdf
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Projectplan11.docx
PROJECT PLAN 1
PROJECT PLAN 1
PROJECT PLAN 1
Project Plan
How social media has changed fashion trends is exploring the contribution of social media
marketing to fashion brand success.
Course: Research Project
Date:2/23/2024
How has Social Media Changed the Fashion Trend
Project Background and Justification
The fashion industry is among the most popular sectors leveraging social media for success. The increased utilization of social media platforms calls for adequate research on how its adoption has affected the fashion industry and fashion trends. Shin and Lee (2021) identified that fashion bloggers and influencers have received increased attention and debate, making it critical to evaluate their contributions to the fashion choices made by consumers. It is important to examine the role of social media platforms in disseminating fashion news, information, and trends globally. The approach will aid in understanding how social media influences fashion trends and choices. According to Shin and Lee (2021), such research is attributed to numerous social media platforms significantly impacting the flow of fashion industry-related information across all stakeholders. Most fashion companies have shown significant social media presence, illustrating active participation in marketing campaigns and brand awareness. It is vital to explore how social media marketing shapes fashion trends and the overall impact of such marketing approaches on the marketing trends of fashion products.
Project Aim
How social media has changed fashion trends is exploring the contribution of social media marketing to fashion brand success.
Project Objectives
The project will focus on several objectives to attain the project aim.
1. To examine how social media has contributed to fashion trends in the past ten years.
Such research will help fashion industry stakeholders understand the role of social
media in generating changes in fashion and the effect of such changes on fashion consumers.
2. To analyze the impact of social media influencers and fashion bloggers.
3. explore the role of social media influences and fashion bloggers regarding fashion choices made by fashion consumers.
4. identifying major social media platforms and their roles in shaping and distributing fashion trends to fashion consumers and brands.
Methodology
I will employ an interpretivism research paradigm to examine how social media has changed fashion trends. The research will focus on qualitative content analysis as the primary research method. According to Maxwell (2021), qualitative research design can help capture the changing attitudes and perspectives of the target group. Qualitative content analysis research will be effective for social media and fashion-related projects since such studies focus more on nonnumerical variables and constructs. Researchers can determine the attitudes and perceptions of fashion product consumers, designers, and industry experts to help understand how social media has changed fashion trends. This research project will deal with data collected through a qualitative inquiry approach. The data collection will be through interviews, focus groups, and case studies. Data collection through interviews will target fashion industry experts, such as designers, social media fashion marketers, and influencers. Consumers of fashion products are broad and can be segmented based on different facets of fashion. Therefore, data from such individuals is effectively collected through focus groups, which entails groups that share much in common regarding fashion preferences and needs. Wu et al. (2020) explain that case studies also effectively collect data for an in-depth understanding of a particular subject. In this case, case studies will be employed to understand how fashion companies utilize social media platforms for fashion industry trend insights. Collected data will be analyzed through thematic analysis. Data analysis will be systematic, including sorting common themes through codes and examining the patterns the themes illustrate. The data results and findings shall be presented in data tables for illustrations.
Project Usefulness
The project will have significant benefits to several groups. Fashion industry experts can benefit from this project because the research project will provide extensive insights regarding how social media has changed fashion trends. This can help them strategize and develop policies and standards for operational success regarding their respective companies and brands. The research project can also help fashion designers understand customer preferences and demands, aiding them in developing fashion products that are attractive to consumers. Social media marketers and influencers can use this project's results to understand global changes in the fashion industry better, helping them make informed decisions for the best brands. The research project is also incredibly beneficial to academic researchers because it offers insights for further research and provides a foundation for fashion design literature.
References
Maxwell, J. A. (2021). Why qualitative methods are necessary for generalization. Qualitative
Psychology, 8(1), 111. https://psycnet.apa.org/record/2020 - 36022 - 001
Wu, C. W., Guaita Martínez, J. M., & Martín Martín, J. M. (2020). An analysis of social media marketing strategy and performance in the context of fashion brands: The case of
Taiwan. Psychology & Marketing, 37(9), 1185-1193.
https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.21350
Example62023-02-2007_34_251.pdf
STUDYING THE REASONS FOR PRODUCT RETURN INTENTIONS OF CHINESE YOUNG WOMEN IN THE FASHION SECTOR IN CHINA
by Yilian Zhang
Submission date: 02-May-2022 08:43AM (UTC+0100) Submission ID: 178010889 File name: Research_Project.pdf (802.8K) Word count: 12760 Character count: 69869
FINAL GRADE
75/100
STUDYING THE REASONS FOR PRODUCT RETURN INTENTIONS OF CHINESE YOUNG WOMEN IN THE FASHION SECTOR IN CHINA GRADEMARK REPORT
GENERAL COMMENTS
Instructor
Presentation
A very interesting topic to select creating an interesting read.
This project is well written including all the relevant sections.
Your rationale and aims and objectives are clearly defined and justified throughout.
Study depth
It's clear to see a wide variety of relevant research sources have been applied and correctly referenced throughout.
You have kept the thread of discussion running through your project ensuring clarity.
You have clearly defined and explained your research methods using relevant theory.
It's good that you have critiqued your sources and advised their relevance.
You could have considered consumer behaviour as a further framework and theory to discuss.
Analysis
Analysis is evident throughout your writing.
You have analysed the results of your primary research and gone one step further in your discussion relating back to secondary research.
The justification and review of your outcomes shows good evidence of your skills in this area.
It is good to have concluded and highlighted your findings at each stage.
Argument
You have sufficiently highlighted and discussed your findings throughout. In the discussion of primary and secondary research you have identified areas where the contradictions occur and made valid and justified responses to the case.
The limitations highlighted and very relevant.
Conclusion
Your conclusion clearly relates back to the aims and objectives initially set. You have been able to create some clear recommendations for fashion companies working in China to gain traction in this area.
It is clear that the sample for primary research is small for this area of study, this has been identified clearly within your recommendations.
In general, this has been an interesting report to read. You have discovered an existing topic and highlighted that there was a gap in research when relating to China. This could follow further direction with more depth of study within the primary research area.
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RUBRIC: FMAN3003_RESPRJ_21/22
PRESENTATION (15%)
FAIL, INSUFFICIENT : 0- 19 (10)
FAIL, WEAK : 20-39 (30)
BASIC PASS : 40-49 (45)
EFFECTIVE : 50-59 (55)
THOROUGH : 60-69 (65)
AUTHORITATIVE : 70-79 (75)
OUTSTANDING : 80-89 (85)
EXCEPTIONAL : 90-100 (100)
STUDY DEPTH (25%)
FAIL, INSUFFICIENT : 0- 19 (10)
FAIL, WEAK : 20-39 (30)
BASIC PASS : 40-49 (45)
EFFECTIVE : 50-59 (55)
73.50 / 100
75 / 100
Presentation, style, structure, language, communication, grammar, referencing.
Poorly structured and incoherent communication of the project. Does not meet module requirements or follow DMU conventions. Unclear project purpose and process. Poor writing style with grammar and/or spelling mistakes.
Inappropriate structure with weak communication of the project details. Does not meet module requirements or follow DMU conventions. Weak communication of project purpose and process. Poor writing style
Adequate structure and communication of the project. Fulfils requirements and follows all conventions. Communications the details of the project. Adequate writing style though may be typos and grammar issues.
Appropriate structure and communication of the project. Good communication and writing style, may be some spelling and grammar issues.
Cohesive structure and good communication of the purpose, process and outcomes of the project with few minor spelling and grammar issues.
Excellent structure with clear, flowing communication of the purpose, process and outcomes of the project. Practically no spelling or grammar issues.
Outstanding clarity and communication of the purpose, process and outcomes of the project. Excellent use of language and visuals where appropriate. A pleasure to read.
Exceptionally clear structure and communication of the purpose, process and outcomes of the project. Excellent use of language and visuals where appropriate. A pleasure to read.
65 / 100
Depth and breadth of secondary and primary research. Quality and relevance of literature, awareness of how it relates to their project, critical nature of selection of sources. Development and use of primary methods.
Inadequate or irrelevant literature.
Low quality literature with limited evidence of understanding or application.
Adequate cover of literature with some evaluation though limited evidence of its impact on the project.
Good awareness of prior research and its relevance to the project. Some gaps in knowledge highlighted with some relation to the project.
THOROUGH : 60-69 (65)
AUTHORITATIVE : 70-79 (75)
OUTSTANDING : 80-89 (85)
EXCEPTIONAL : 90-100 (100)
ANALYSIS (25%)
FAIL, INSUFFICIENT : 0- 19 (10)
FAIL, WEAK : 20-39 (30)
BASIC PASS : 40-49 (45)
EFFECTIVE : 50-59 (55)
THOROUGH : 60-69 (65)
AUTHORITATIVE : 70-79 (75)
OUTSTANDING : 80-89 (85)
EXCEPTIONAL : 90-100 (100)
ARGUMENT (25%)
FAIL, INSUFFICIENT : 0- 19 (10)
FAIL, WEAK : 20-39 (30)
Strong critical selection and use of relevant literature. Definite gaps in knowledge highlighted and related to the project.
Discerning selection, critique and use of highly relevant literature. Clear identification of gaps in knowledge and their relationship to the project.
Highly discerning, creative and critical engagement with highly relevant literature. Superb debate of its impact on the project.
Exceptionally discerning, creative and critical engagement with highly relevant literature. Superb debate of its impact on the project.
75 / 100
Analysis and outcomes. Appropriate analytical method used and applied, indepth dealing with data. Appropriateness, strength and justification of outcomes.
No analysis. Descriptive presentation of results.
Little and limited analysis. Descriptive presentation of results.
Some evidence of appropriate methods used. Overly derivative and descriptive.
Evidence of appropriate analytical methods and criteria used. May have some descriptive elements.
Clear and convincing evidence of correct analytical methods being used, with well defined analytical criteria.
Excellent choice and application of appropriate analytical methods with creatively developed analytical criteria.
Clear and extensive evidence of a high level of appropriate analytical methods, with specific analytical criteria created and developed.
Clear and extensive evidence of a high level of appropriate analytical methods, with specific analytical criteria created and developed.
75 / 100
Discussion of key analytical findings, structured and cohesive argument created and developed, engaging with critical debate, justified outcomes, highlighting limitations and boundaries, strong links to theory.
No clear argument or outcomes.
Weak discussion and argument leading to unclear outcomes.
BASIC PASS : 40-49 (45)
EFFECTIVE : 50-59 (55)
THOROUGH : 60-69 (65)
AUTHORITATIVE : 70-79 (75)
OUTSTANDING : 80-89 (85)
EXCEPTIONAL : 90-100 (100)
CONCLUSIONS (10%)
FAIL, INSUFFICIENT : 0- 19 (10)
FAIL, WEAK : 20-39 (30)
BASIC PASS : 40-49 (45)
EFFECTIVE : 50-59 (55)
THOROUGH : 60-69 (65)
AUTHORITATIVE : 70-79 (75)
OUTSTANDING : 80-89 (85)
EXCEPTIONAL : 90-100 (100)
Derivative and simplistic argument leading to some defined outcomes.
Good discussion and argument leading to solid, reliable outcomes. Recognition of limitations of the research.
Well-structured critical argument leading to well justified outcomes. Findings are related to theory and limitations of the work presented.
Excellent, cohesive critical argument with clear, well justified outcomes, clear contribution to knowledge, strong links to theory, and well-presented limitations and/or implications.
Sophisticated and critical argument of the issues involved, well justified outcomes, outstanding reflection on the strengths and weaknesses of the research, offers fresh/new insights on the problem or development.
Sophisticated and critical argument of the issues involved, well justified outcomes, exceptional reflection on the strengths and weaknesses of the research, offers dynamic new insights on the problem or development.
85 / 100
Conclusions and Recommendations for Future Work (RFW). Clear relationship to purpose and stated aim, evidence used to derive conclusions, justification, new insights or knowledge into topic. RFW identify relevant areas, critical relationship to the project, specific.
Conclusions do not do not show the value of the project. RFW are missing or irrelevant.
Poorly justified conclusions, lacking evidence or relation to the aim. RFW are not helpful for developing the topic.
Relates the work to the aim though with limited justification. RFW are basic and uncritical.
Adequate use of evidence and argument to derive conclusions. Generalised RFW though related to the project.
Solid conclusions that clearly relate the evidence and findings to the aim Good RFW with clear critical relation to the project.
Strong conclusions clearly showing new knowledge, with clear relationship to the aim. Clear and relevant RFW showing insight and thought.
Significant and justified conclusions, adding new insights to the topic. RFW critically identify highly specific and insightful areas.
Significant, exceptional and justified conclusions, adding new insights to the topic. RFW critically identify highly specific and insightful areas.
