2.18 fashion management

FMAN3003 RESEARCH PROJECT

Week 18 - Advanced Literature Review

Techniques

WE WILL:

• Define what we mean by AI and how it works

• Consider the benefits and limitations of AI tools

• Explore tools to help you with the literature review

BEFORE WE START

• AI tools are in development

• New tools are being introduced all the time, existing tools developed and adapted

• This is not prescriptive – choose what works for you

• Some tools are behind a paywall

• We are all still learning

• Remember: You are the researcher and the expert

WHAT IS

GENERATIVE AI?

Generative Artificial Intelligence (AI) can generate new content, such as images, text, or music, by learning patterns and structures from the data it is trained on.

Large Language Models (LLMs) like ChatGPT, are a type of generative AI specifically focused on generating human-like text responses based on the input they receive.

A conversational chatbot like ChatGPT can maintain context and remember the ongoing conversation, allowing you to refine the answers it provides without starting from scratch.

LIMITATIONS AND ETHICAL RISKS

Large Language Models (LLMs) have no concept of truth and can only give answers that are most plausible based on the data they are trained on.

Make stuff up

(hallucinations) May not always be accurate

Reproduces the biases of

its training data

Intellectual Property /

copyright issues / plagiarism

HOW CAN AI SUPPORT

THE LITERATURE REVIEW

PROCESS

Automated search

and retrieval Text mining

Automated

summarisation Literature gap

analysis

Collaboration and

networking

FINDING AND

SUMMARISING

ACADEMIC PAPERS

ELICIT

https://elicit.com

Tutorials from https://www.youtube.com/@elicit-research

MAKING

CONNECTIONS

RESEARCH RABBIT

UNDERSTANDING A PAPER

GRAPH • Each dot represents a paper

• Each line represents a citation relationship between the two papers

• Green dot are papers from your collection. Blue dots are for similar works or whatever explore option you’ve chosen

• Blue dots are sized base on the number of connections they have

CONNECTED PAPERS

TRY IT OUT: 15 MINUTES

Choose one of the systems below to try out

• Elicit https://elicit.com

Search for a topic and investigate different themes that you can follow within the articles

• Research Rabbit https://www.researchrabbit.ai

• Connected papers https://www.connectedpapers.com

Find a journal article you are familiar with

Create a visual graph

Consider the results critically / are the results helpful?

INTERROGATING

PAPERS

• Register for an account

• Upload a PDF

• Ask questions /prompts about the paper

CHATPDF

SAMPLE QUESTIONS/PROMPTS

Page number/s provided-so you can

double-check information was accurate by close reading the most relevant section

SAMPLE QUESTIONS/PROMPTS

Page number/s provided-so you can

double-check information was accurate by close reading the most relevant section

SAMPLE QUESTIONS/PROMPTS

TRY IT OUT: 15 MINUTES

Access ChatPDF https://www.chatpdf.com/

• Locate a journal article you are familiar with from your files or by doing a search (download as PDF)

• Upload the article and interrogating using a few questions

• Consider the answers given – Is there anything that’s left out/unexpected? Can you identify bias? Is there an attempt to over-simplify or modify the article’s points?

CORRECT & GIVE

FEEDBACK

CHATGPT

• Most chatbots can help with corrections and giving feedback and it is a good idea to try different ones.

• When using chatbots to help with your work, think of them as a study buddy who points out where you've gone wrong and gives hints on how to make it right.

HTTPS://CHAT.OPENAI.COM/

TRINKA

Like Grammarly, Trinka is an online grammar checker and language correction AI tool for academic and technical writing.

https://www.trinka.ai/

LIMITATIONS AND RISKS

Lack of contextual intelligence

Reproduces the potential biases of existing

knowledge

Can’t differentiate between good and bad

articles

Tools aren’t always free Works better with some disciplines and questions Copyright

GUIDING PRINCIPLES FOR USING AI

• AI is your research assistant, not your replacement.

Stay in control.

• Always acknowledge any AI support appropriately in your work.

Stay accountable.

• Consider the pros and cons, limitations and risks before utilizing AI tools.

Have an open, curious and ethical mindset.

• Make sure to understand and evaluate any AI outputs. Never copy blindly.

Foster your own understanding.

GUIDE TO GENERATIVE AI

https://library.dmu.ac.uk/genai

RESEARCHER GUIDE

https://library.dmu.ac.uk/ResearchHub

QUESTIONS

FMAN3003 RESEARCH PROJECT

30 credits

Week 15 – introduction to the module

Salma Tallaa

WELCOME TO THE MODULE

IDEA

GENERATION RESEARCH ANALYSIS OUTCOMES

WHY DO THIS? AIM OF THE MODULE?

• Demonstrate your ability to retrieve and sift information

• Think critically and analytically

• Make informed decisions and communicate effectively.

• Provide opportunities for undertaking an independent research investigation in an

area YOU are interested in

• CAN BE related to one of the main study areas of the programme OR a

combination of areas

1/10/2024

WHAT DO I HAVE TO DO?

1/10/2024

PROJECT PLAN

(FORMATIVE)

RESEARCH PROJECT

6000-9000 WORDS

HAND IN WEEK 31

(100% OF MARKS)

WHAT DO I HAVE TO DO?

1/11/2024

• Try to think of an original idea, Fashion and textile related in a broad sense

• To come up with new knowledge in your research area

• To produce a tangible outcome:

• New framework

• New theory

• New piece of knowledge

RESEARCH PROJECT (100% MARKS)

◦ BRIEF IS ON Learning Zone WITHIN THE MODULE WORKBOOK

◦ DUE WEEK 31, Friday 3rd MAY

◦ 6000-9000 WORDS ON A TOPIC OF YOUR CHOICE (NEGOTIATED WITH TUTOR)

◦ SHOULD BRING NEW KNOWLEDGE WITHIN THE CHOSEN AREA

◦ YOU WILL ACHIEVE THIS THROUGH SETTING A CLEAR AIM AND OBJECTIVES

◦ THE AIM AND OBJECTIVES SHOULD BE SMART, IN CHRONOLOGICAL ORDER,

DETAILING HOW YOU WILL ACHIEVE THE AIM, THROUGH METHODOLOGICAL

RESEARCH AND CRITICAL ANALYSIS

◦ YOU WILL COMPLETE THIS THROUGH A COMBINATION OF PRIMARY RESEARCH

(QUESTIONNAIRES) AND SECONDARY RESEARCH

1/10/2024

What worries or what preconceived ideas do you have about your research project? - Discuss

WHO WILL HELP?

◦ The research is entirely student led BUT we are here to support you!

◦ To support you in this you will have:

◦ Seminar sessions- to provide information as you go through the stages

of your dissertation, smaller group activities to help you through the

stages

◦ Tutorial advice – you will have a supervisor who you will have small

group sessions from week 17 - providing guidance and support from

the tutor and your tutor group

◦ Support materials on Learning Zone and through the library to help you

are your dissertation journey

Library Learning Services: Workshops, Drop-ins & Tutorials

Workshops

1/11/2024

◦ Live, one-to-one chat for skills help across all subjects at all school levels through to tertiary

bridging/ access/ foundation/ pathways levels.

◦ 24/7 writing feedback focusing on language and structure and referencing help supported

by Citation Assist to prevent unintentional plagiarism

◦ Studiosity mobile app which you can use when you're out and about

https://studiosity.com/connect/users/sign_in

WHAT TO DO FIRST?

1/10/2024

• READ THROUGH THE MODULE WORKBOOK

• FAMILIARISE YOURSELF WITH THE BRIEF

• MAKE YOURSELF A CHART WITH KEY DATES

AND A WEEK BY WEEK PLAN - PRINT OUT OF

KEEP SOMEWHERE ACCESSIBLE

Idea Generation

◦ Where can we find

ideas for research

topics?

◦ (class discussion)

Idea Generation ◦ Has anyone thought of any ideas

yet?

◦ How did you come up with your

ideas?

◦ Past dissertation topics

◦ Speaking to other students

◦ Always interested in a particular topic

◦ Something I learnt on the course

sparked an idea

◦ In line with my career aspirations

◦ Article I read

◦ Based on proving or disproving a

theory I’m interested in

PREVIOUS STUDENT’S IDEAS:

◦ AN INVESTIGATION INTO CONSUMER BEHAVIOUR OF CHINESE CONSUMERS

TOWARDS CHINESE FAST FASHION BRANDS

◦ SUCCESSFUL SELLING STRATEGIES ON VINTED

◦ GYMSHARK – SECRETS TO THEIR GROWTH STRATEGY

◦ UNIFORMS AND THE PSYCHOLOGY BEHIND THEM

◦ DO SOCIAL MEDIA INFLUENCERS NEGATIVELY AFFECT CONSUMER SELF-PERCEPTION

◦ FASHION CLOTHING RENTAL, IS IT REALLY SUSTAINABLE?

◦ THE RISE OF THE LOUNGEWEAR MARKET AND OPPORTUNITIES POST COVID

◦ THE UK HIGH STREET – HAS IT HAD IT’S TIME?

1/10/2024

◦ What’s going on in the world - Political

headlines – how they are effecting retail and

brands?

◦ Sustainability

◦ Greenwashing

◦ Cost of living crisis

◦ Demise of the high street

◦ Metaverse

◦ Fashion magazines – Elle, Vogue, Grazia etc.

What are they writing about

◦ Drapers online – headlines and articles

◦ Business of Fashion – reports and articles

◦ Social media – new up & coming brands

◦ Linked in – articles

◦ Networking – contacts in business

◦ Your own interests

◦ Topics covered on the course you want to

explore in more depth

◦ McKinsey’s State of Fashion report offers the best

of our research and insights into the fashion

industry. View the archives for past reports from

2017-2023.

https://www.mckinsey.com/industries/retail/our-

insights/state-of-fashion-archive

◦ The state of Fashion 2024 report

https://www.mckinsey.com/industries/retail/our-

insights/state-of-fashion#/

1/11/2024

Here’s a list of topics from the Drapers Digital Forum

How could you take these titles and turn them into

a research topic with a tangible outcome?

1/11/2024

What research topic(s) could be inspired by this article?

What’s next for sustainability in 2024?

(drapersonline.com)

• 3D body scanning

• Digital fitting room

• Circular models in fashion retail

• Clothing longevity

• Circular Business Models Guide for Fashion

• Reuse and recycling sector

• Automatic-sorting for Circular Textiles

• Water-intensive alternatives to

conventional cotton

• Organic, regenerative, and recycled

cotton

• Next-gen manmade cellulosic fibres

• Collaboration in the fashion industry

• Partnerships in textile sustainability

• System change in the fashion industry

Pull out keywords:

• Circular design

• Textile sustainability

• Textiles 2030

• Carbon footprint reduction

• Water footprint reduction

• Eco-design requirements

• Extended Producer Responsibility (EPR)

• Product Environmental Footprints (PEF)

• Digital Product Passports (DPPs)

• Circular business models

• Product durability

• Overproduction in the fashion industry

• Unsold and surplus stock

• Maximizing Resources, Minimizing Waste strategy

1/10/2024

COME UP WITH

SOME IDEAS

THINK ABOUT WHAT INTERESTS YOU

WHAT TOPICS HAVE YOU ENJOYED LEARNING ABOUT

CONSIDER YOUR HOBBIES

WHAT ARE YOUR CAREER ASPIRATIONS?

NOW YOUR TURN TO GENERATE SOME IDEAS…!

1/10/2024