Module 2

spates07

 

Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

  • Explain how the marketing plan targets the market segment.
  • Provide a positioning statement for your project.
  • Define the products and services you will offer.
  • Develop and detail a pricing strategy you will use.
  • Describe the promotion plan you will implement.
  • Identify the target locations with an assessment of their viability.

Submission Details:

    • 9 years ago
    • 20
    Answer(1)

    Purchase the answer to view it

    NOT RATED
    • order_70070_172600.doc