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Assignment 2: Business Plan Breakdown 2—The Marketing Plan

This is the second milestone of your business plan—the marketing plan.

Tasks:

Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:

• Explain how the marketing plan targets the market segment.
• Provide a positioning statement for your project.
• Define the products and services you will offer.
• Develop and detail a pricing strategy you will use.
• Describe the promotion plan you will implement.
• Identify the target locations with an assessment of their viability.

Submission Details:

• By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.

This assignment is worth 100 points and will be graded according to the following rubric.

Assignment 3 Grading CriteriaMaximum PointsExplain how the marketing plan targets the market segment.16Provide a positioning statement for your venture.16Define the products or services to be offered.12Develop and detail a pricing strategy to be used.16Describe the promotion plan to be implemented.16Define locations that will become targets, with an assessment of their viability.12Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation.12Total:100