MS6900 M2A2 - Business Plan Breakdown 2 - The Marketing Plan
skybaby- Assignment 2: Business Plan Breakdown 2 - The Marketing Plan
- This is the second milestone of your business plan - the marketing plan.
- Tasks:
- Research the market of your chosen project. Based upon your research and what you have learned in the program, generate a 4- to 5-page marketing plan for your chosen project. In your marketing plan, you should address the following points:
- Explain how the marketing plan targets the market segment.
- Provide a positioning statement for your project.
- Define the products and services you will offer.
- Develop and detail a pricing strategy you will use.
- Describe the promotion plan you will implement.
- Identify the target locations with an assessment of their viability.
- Submission Details:
- By the due date assigned, save your paper as M2_A2_lastname_firstinitial.doc and submit it to the Submissions Area.
- This assignment is worth 100 points and will be graded according to the following rubric.
- Assignment 3 Grading Criteria Maximum Points
- Explain how the marketing plan targets the market segment. 16
- Provide a positioning statement for your venture. 16
- Define the products or services to be offered. 12
- Develop and detail a pricing strategy to be used. 16
- Describe the promotion plan to be implemented. 16
- Define locations that will become targets, with an assessment of their viability. 12
- Write in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation. 12
- Total: 100
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