"Competitive Advantage"

These are class homework discussion questions only. Please answer in that manner and do not formatt has a research paper but do give qualified references. 

1.  Examine the overall manner in which an enterprise could exploit the opportunities that technology offers in order to establish or sustain a competitive advantage. Include a real-world example to support your response.

• 2.  Use the Internet or Library to research two to three (2-3) articles on soda wars among American soft drink manufacturers, primarily between Coca-Cola and Pepsi. Next, propose a strategy that one (1) of the soft drink manufacturers could use to increase its competitive advantage. Provide a rationale for your response.