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  • Per the textbook, technology is a key driver of change and an  important source of competitive advantage in business environments.  Examine the overall manner in which an enterprise could exploit the  opportunities that technology offers in order to establish or sustain a  competitive advantage. Include a real-world example to support your  response.

  • Use the Internet or Strayer Library to research two to three (2-3)  articles on soda wars among American soft drink manufacturers, primarily  between Coca-Cola and Pepsi. Next, propose a strategy that one (1) of  the soft drink manufacturers could use to increase its competitive  advantage. Provide a rationale for your response.
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