305 U4 IP

Key Assignment Draft

Write a paper of 1,500 words that responds to the following:

• Discuss how Web 2.0 and social media have altered the way in which entrepreneurial and small businesses do the following:
  • Engage their existing customers
  • Attract new customers
  • Listen to employee and customer feedback
  • Respond to crises
• Provide current examples.
• Apply Kirton’s adaptation-innovation theory to discuss how a newer entrepreneurial venture might differ from a more mature, intrapreneurial venture in its approach to social media.